Data 360 & Marketing Academy 2026: From Unified Data to Marketing Impact
A curated enablement experience for Salesforce AEs and Sales Specialists.
Discover how Data 360 and Agentforce Marketing turn fragmented data into measurable marketing outcomes — told from the teams who actually implement it. Real stories. Real customers. Real learnings.
29.05.2026WHY THIS EVENT?
At this event we will be following an interactive workshop format with a deeper focus on the layer where most Agentforce conversations now begin: data and marketing.
This is a strategic enablement event designed to help Salesforce AEs and Sales Specialists:
Spot Data 360 and Marketing Cloud opportunities in their install base
Position Agentforce Marketing & MCE with confidence — including against incumbents
Lead value conversations grounded in real Cloudity delivery experience
Accelerate pipeline through joint discovery and co-selling motions with Cloudity
WHAT WILL YOU LEARN?
What Makes This Event So Special?
Real customer cases, pain points and requirements
Live, end-to-end demos — Data 360 and Agentforce Marketing in action
Architecture clarity — unified profiles, zero-copy, Tableau Semantics, Agentforce tie-ins
Competitive positioning when the client already has a marketing solution
Joint sales motion with Cloudity — discovery, outreach, scope & pricing
Direct customer voice — fireside chat with marketing leads
PRODUCT FOCUS AREAS
Why does this matter?
Data 360
The foundation. Unified profiles, zero-copy integrations, identity resolution and Agentforce tie-ins.
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Agentforce Marketing & MCE
Journey orchestration, MC Engage and campaign activation built directly on the Data 360 layer.
Marketing Cloud Personalization
Real-time personalisation across web, mobile and email — powered by unified profiles.
Loyalty Management
Turning engagement into retention and recurring revenue across B2C and B2B2C models.
MCP & Agentforce
How agents plug into the data and marketing stack — and where the next wave of deals will come from.
AT A GLANCE
THURSDAY 28 MAY – EVENING
Touchdown Warsaw
FRIDAY 29 MAY
Academy & Dinner
SATURDAY 30 MAY – MORNING
Wheels Up
ACADEMY AGENDA
8:00 - 9:00 | Breakfast & Networking
9:00 – 9:45 | Architecture & What's New in 2026
Where the platform is heading and why it matters for every Agentforce deal.
- Unified profiles: one customer, one record, across every channel
- Zero-copy integrations: connect data without moving it
- Tableau Semantics and the new analytics layer
- How Data 360 plugs directly into Agentforce
9:45 – 10:10 | Data 360 — Live Demo
End-to-end walkthrough, no slides.
- From raw data ingestion to identity resolution, unified profiles and activation in Marketing Cloud. Data 360 is the foundation — and you’ll see exactly how Marketing Cloud builds on top of it.
10:10 – 10:40 | Data 360 in the Wild
Real projects, real lessons.
- Cloudity delivery leads walk through actual customer implementations: what the brief looked like, what we
built, what surprised us, and what the customer is doing with it now. Reference proof points included.
10:40 – 11:00 | Coffee Break
11:00 – 11:50 | Agentforce Marketing & MCE — Capabilities, What's New & Ecosystem
The full B2C activation stack, in one session.
- MC Engage: the new generation of Marketing Cloud
- Marketing Cloud Personalization: real-time, cross-channel
- Loyalty Management: turning engagement into retention
- How everything ties back to the Data 360 foundation
11:50 – 12:15 | Agentforce Marketing & MCE — Live Demo
Journey orchestration and personalisation in action.
- Watch a campaign go from a Data 360 segment to an activated, personalised journey across email, mobile
and web — including the moments where Agentforce takes over.
12:15 – 12:45 | Marketing Cloud in the Wild
Retail, consumer brands and beyond.
- Project walkthroughs from Cloudity engagements with retail and consumer goods customers. What
worked, what we’d do differently, and the proof points you can take into your next pitch.
12:45 – 13:45 | Lunch Break
13:45 – 14:05 | How to Spot & Close Data 360 / Marketing Cloud Opportunities
The qualification playbook.
- Industry triggers and buying signals
- Discovery questions that surface real pain
- Quick wins inside your existing install base
- Where to push, where to wait
14:05 – 14:20 | What If the Client Already Has a Marketing Solution?
Competitive positioning, made practical.
- Where Salesforce wins against the major incumbents
- Migration paths that customers actually buy
- Co-existence strategies when full migration isn’t on the table
14:20 – 14:40 | Joint Sales Motion — Discovery, Outreach & Pipeline Generation
How to co-sell with Cloudity.
- Joint discovery: how we run it, what you bring
- Outreach strategies that open doors
- Referral process and engagement model
- Typical scope, timelines and pricing benchmarks
14:40 – 15:00 | Coffee Break
15:00 – 15:45 | Fireside Chat — Customer Marketing Leads
The session attendees consistently rank #1.
- Marketing leaders from real Cloudity customers join us live. No script — just an honest conversation about what they wish they’d known, what they’d do again, what they need next, and where they see the next round of investment going. Open Q&A throughout.
15:45 – 16:15 | Wrap-Up & Next Steps
Key takeaways and follow-up commitments.
- Quick recap, the assets you’re leaving with, and how we keep the momentum going after Warsaw.
16:15–18:15 | Explore Warsaw
18:15 – 20:00 | Hotel Check-in / Refresh Break
20:00–Open End | Dinner & Drinks
JOIN US IN WARSAW
Discover how Data 360 and Agentforce Marketing meet real customer needs — and drive
measurable outcomes.
Learn how to turn unified data into your next big deal.
