{"id":14945,"date":"2026-01-28T09:43:34","date_gmt":"2026-01-28T09:43:34","guid":{"rendered":"https:\/\/lightgoldenrodyellow-horse-236112.hostingersite.com\/?page_id=14945"},"modified":"2026-01-28T09:55:04","modified_gmt":"2026-01-28T09:55:04","slug":"cahier-des-charges-crm-livre-blanc","status":"publish","type":"page","link":"https:\/\/cloudity.com\/fr\/cahier-des-charges-crm-livre-blanc\/","title":{"rendered":"Cahier des charges CRM &#8211; Livre blanc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14945\" class=\"elementor elementor-14945\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1259f128 hero-grid e-flex e-con-boxed e-con e-parent\" data-id=\"1259f128\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-329ddd51 e-con-full e-flex e-con e-child\" data-id=\"329ddd51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15982a32 elementor-widget elementor-widget-heading\" data-id=\"15982a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment r\u00e9diger votre cahier des charges CRM ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13745e28 elementor-widget elementor-widget-spacer\" data-id=\"13745e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9661ab elementor-widget elementor-widget-text-editor\" data-id=\"4f9661ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"fws_6979d39106b9c\" class=\"wpb_row vc_row-fluid vc_row top-level\" data-column-margin=\"default\" data-midnight=\"dark\"><div class=\"row_col_wrap_12 col span_12 dark left\"><div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"nectar-responsive-text font_size_desktop_1-3em font_size_tablet_1em font_size_phone_1-2em\"><p><em>Mod\u00e8le de cahier des charges CRM \u2013 Structure et m\u00e9thodologie pour bien analyser votre besoin et choisir le bon prestataire<\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"fws_6979d391234d9\" class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  nectar-overflow-hidden top_padding_phone_0px\" data-column-margin=\"none\" data-midnight=\"dark\" data-top-percent=\"1%\" data-bottom-percent=\"5%\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e31422 elementor-widget elementor-widget-spacer\" data-id=\"15e31422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a43ec6c e-con-full e-flex e-con e-child\" data-id=\"3a43ec6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4700a elementor-widget elementor-widget-button\" data-id=\"fd4700a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.contact.cloudity.com\/l\/984231\/2025-09-11\/214rpy\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le livre blanc<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-370f428 e-con-full e-flex e-con e-child\" data-id=\"370f428\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8901737 elementor-widget elementor-widget-image\" data-id=\"8901737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/go.contact.cloudity.com\/l\/984231\/2025-09-11\/214rpy\">\n\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"899\" src=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Post-Linkedin-Livre-blanc-1200x1350px-1-911x1024.jpg\" class=\"attachment-large size-large wp-image-15427\" alt=\"\" srcset=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Post-Linkedin-Livre-blanc-1200x1350px-1-911x1024.jpg 911w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Post-Linkedin-Livre-blanc-1200x1350px-1-267x300.jpg 267w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Post-Linkedin-Livre-blanc-1200x1350px-1-768x863.jpg 768w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Post-Linkedin-Livre-blanc-1200x1350px-1.jpg 1201w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b63fb15 hero-grid e-flex e-con-boxed e-con e-parent\" data-id=\"4b63fb15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11e14a43 elementor-widget elementor-widget-spacer\" data-id=\"11e14a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eb89a02 e-con-full e-flex e-con e-child\" data-id=\"6eb89a02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56a4a773 elementor-widget elementor-widget-heading\" data-id=\"56a4a773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le cahier des charges CRM :\n<span style=\"color:#0053FF\">faux-ami ou meilleur ennemi ?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b38d5ac elementor-widget elementor-widget-text-editor\" data-id=\"b38d5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"fws_6979d39106b9c\" class=\"wpb_row vc_row-fluid vc_row top-level\" data-column-margin=\"default\" data-midnight=\"dark\"><div class=\"row_col_wrap_12 col span_12 dark left\"><div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"nectar-responsive-text font_size_desktop_1-3em font_size_tablet_1em font_size_phone_1-2em\"><p>Un CRM peut permettre jusqu\u2019\u00e0\u00a0<b>300 % d\u2019augmentation des taux de conversion\u00a0<\/b>(Martech) et chaque dollar investi dans un outil de gestion de la relation client\u00a0<b>g\u00e9n\u00e8re en moyenne 8,71 dollars de retour sur investissement<\/b>\u00a0(Nucleus). Des chiffres qui font r\u00eaver.\u00a0<\/p><p>Mais ne nous ber\u00e7ons pas d\u2019illusions : ce type de retomb\u00e9es spectaculaires ne deviennent r\u00e9alit\u00e9 que lorsque le projet a \u00e9t\u00e9 correctement men\u00e9, et qu\u2019il a \u00e9t\u00e9 \u00e9labor\u00e9 sur la base d\u2019une\u00a0<b>analyse pouss\u00e9e des besoins de votre organisation<\/b>. C\u2019est ici qu\u2019intervient le cahier des charges. Une \u00e9tape absolument cl\u00e9 de votre projet CRM, qui n\u2019est pas sans pr\u00e9senter de nombreux \u00e9cueils.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b95fe0 elementor-widget elementor-widget-heading\" data-id=\"4b95fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CE QUE VOUS VOULEZ ABSOLUMENT \u00c9VITER : \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609d7fd elementor-widget elementor-widget-spacer\" data-id=\"609d7fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2896d20 e-con-full e-flex e-con e-child\" data-id=\"2896d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-08e3196 e-con-full e-flex e-con e-child\" data-id=\"08e3196\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1bfbf9 elementor-widget elementor-widget-spacer\" data-id=\"f1bfbf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6121f elementor-widget elementor-widget-heading\" data-id=\"5f6121f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le cahier des charges CRM de type \u201cfaux-ami\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf3184 elementor-widget elementor-widget-spacer\" data-id=\"1cf3184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4bf4c elementor-widget elementor-widget-text-editor\" data-id=\"6c4bf4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il s\u2019agit typiquement du cahier des charges que vous allez passer des jours voire des semaines \u00e0 r\u00e9aliser, et qui ne vous sera finalement d\u2019aucune utilit\u00e9 parce que 1) le besoin aura chang\u00e9 au moment de choisir un prestataire int\u00e9grateur 2) la m\u00e9thodologie appliqu\u00e9e n\u2019est pas appropri\u00e9e et l\u2019analyse de vos besoins est inexacte ou incompl\u00e8te et 3) votre strat\u00e9gie CRM n\u2019est pas clairement d\u00e9finie et vous auriez besoin d\u2019\u00eatre guid\u00e9s par des experts pour mener cette r\u00e9flexion \u00e0 bien. Chronophage. Laborieux. Souvent inutilisable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9997e0d e-con-full e-flex e-con e-child\" data-id=\"9997e0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c8d72 elementor-widget elementor-widget-spacer\" data-id=\"f5c8d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c8994 elementor-widget elementor-widget-heading\" data-id=\"e0c8994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le cahier des charges CRM de type \u201cmeilleur ennemi\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223e111 elementor-widget elementor-widget-spacer\" data-id=\"223e111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2687afe elementor-widget elementor-widget-text-editor\" data-id=\"2687afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il s\u2019agit du cahier des charges que vous avez r\u00e9alis\u00e9 dans les r\u00e8gles de l\u2019art, bas\u00e9 sur une analyse exhaustive et pertinente de vos besoins, mais qui vous enferme dans une vision trop \u00e9triqu\u00e9e du projet parce que 1) vous ne disposez pas en interne des comp\u00e9tences techniques n\u00e9cessaires pour identifier les solutions les plus adapt\u00e9es \u00e0 votre contexte, 2) vous restez trop \u201ccalqu\u00e9s\u201d sur votre \u00e9cosyst\u00e8me et vos processus actuels et 3) vos besoins ne sont pas prioris\u00e9s en fonction d&rsquo;indicateurs de performance (KPI) cl\u00e9s. Restrictif. Biais\u00e9. Court-termiste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0e0e7 elementor-widget elementor-widget-text-editor\" data-id=\"0a0e0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"home\" class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top  top_padding_tablet_8pct bottom_padding_tablet_8pct\" data-column-margin=\"90px\" data-midnight=\"dark\"><div class=\"row_col_wrap_12 col span_12 dark left\"><div class=\"vc_col-sm-3\/5 vc_col-xs-12 wpb_column column_container vc_column_container col no-extra-padding right_margin_0px no-extra-padding_tablet no-extra-padding_phone \" data-padding-pos=\"right\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"fws_6979d391cfed1\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"70px\"><div class=\"row_col_wrap_12_inner col span_12  left\"><div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element  vc_custom_1757931018298\"><div class=\"wpb_wrapper\"><p><em>Notre conviction \u2013 Le cahier des charges CRM parfait n\u2019existe pas.\u00a0<\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p>Mais une\u00a0<b>m\u00e9thodologie \u00e9prouv\u00e9e et les conseils d\u2019experts du secteur<\/b>\u00a0vous aident \u00e0 trouver le bon compromis en vue de produire un cahier des charges pertinent sans y consacrer trop de temps et de ressources.\u00a0<\/p><p>D\u00e9couvrez dans notre dernier livre blanc un mod\u00e8le de cahier des charges CRM gratuit suivant la m\u00e9thodologie que nous appliquons depuis plus de 10 ans chez Cloudity. Vous y trouverez notamment\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f8ecec e-con-full e-flex e-con e-child\" data-id=\"2f8ecec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b242b07 e-con-full e-flex e-con e-child\" data-id=\"b242b07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b41cb4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b41cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1496b13 elementor-widget elementor-widget-spacer\" data-id=\"1496b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a25e82 elementor-widget elementor-widget-heading\" data-id=\"3a25e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une structure en 4 \u00e9tapes et 15 questions cl\u00e9s pour r\u00e9diger votre cahier des charges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc6a98 elementor-widget elementor-widget-spacer\" data-id=\"ecc6a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b11da4c e-con-full e-flex e-con e-child\" data-id=\"b11da4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa23348 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fa23348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35011ff elementor-widget elementor-widget-spacer\" data-id=\"35011ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4fa69d elementor-widget elementor-widget-heading\" data-id=\"a4fa69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De nombreux conseils de nos experts en gestion de projets d\u2019int\u00e9gration CRM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed2831 elementor-widget elementor-widget-spacer\" data-id=\"1ed2831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bf6612 e-con-full e-flex e-con e-child\" data-id=\"2bf6612\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fed303 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2fed303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-053d4cf elementor-widget elementor-widget-spacer\" data-id=\"053d4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ece2c elementor-widget elementor-widget-heading\" data-id=\"33ece2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Des exemples concrets pour illustrer chaque \u00e9tape et vous aider dans la r\u00e9daction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3be89 elementor-widget elementor-widget-spacer\" data-id=\"7b3be89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae174a6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ae174a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.contact.cloudity.com\/l\/984231\/2025-09-11\/214rpy\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le livre blanc<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a32656e hero-grid e-flex e-con-boxed e-con e-parent\" data-id=\"a32656e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac68eff e-con-full e-flex e-con e-child\" data-id=\"ac68eff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dee07a elementor-widget elementor-widget-heading\" data-id=\"8dee07a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A propos de\n<span style=\"color:#0053FF\"> Cloudity<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4881d elementor-widget elementor-widget-spacer\" data-id=\"cf4881d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa69a3c elementor-widget elementor-widget-text-editor\" data-id=\"fa69a3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"vc_custom_heading vc_custom_1757931641390\">Cloudity est un acteur leader de l\u2019int\u00e9gration CRM en France et en Europe, avec plus de 10 ans d\u2019exp\u00e9rience et plus de 1000 projets d\u2019int\u00e9gration r\u00e9ussis \u00e0 son actif. Nous accompagnons les entreprises mid-market (ETI) et grands comptes dans leur processus de digitalisation et sommes notamment experts et partenaires privil\u00e9gi\u00e9s de l\u2019\u00e9cosyst\u00e8me Salesforce.<\/h4><h4 class=\"vc_custom_heading vc_custom_1757931677400\">Ce qui fait notre diff\u00e9rence :<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e25bc46 e-con-full e-flex e-con e-child\" data-id=\"e25bc46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f8fb0bc e-con-full e-flex e-con e-child\" data-id=\"f8fb0bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c6a67e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1c6a67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewBox=\"0 0 83.9 83.9\"><defs><style>      .st0 {        fill: #fff;      }    <\/style><\/defs><path class=\"st0\" d=\"M41.95,38.98c5.68,0,10.31-4.62,10.31-10.31s-4.62-10.31-10.31-10.31-10.31,4.62-10.31,10.31,4.62,10.31,10.31,10.31ZM41.95,22.27c3.53,0,6.41,2.87,6.41,6.41s-2.87,6.41-6.41,6.41-6.41-2.87-6.41-6.41,2.87-6.41,6.41-6.41Z\"><\/path><path class=\"st0\" d=\"M41.95,42.83c-11.5,0-20.85,9.33-20.9,20.82,2.07,1.99,4.42,3.69,6.99,5.04l.81.43v-5.38c0-7.23,5.88-13.11,13.11-13.11s13.11,5.88,13.11,13.11v5.38l.81-.43c2.57-1.34,4.92-3.04,6.99-5.04-.05-11.49-9.41-20.82-20.9-20.82h-.02Z\"><\/path><path class=\"st0\" d=\"M41.95,0C25.33,0,10.93,9.72,4.14,23.78c-.66,1.38-1.25,2.79-1.77,4.25C.83,32.39-.01,37.08-.01,41.96H-.01C-.01,65.09,18.81,83.91,41.94,83.91c16.11,0,30.12-9.12,37.15-22.47.23-.43.45-.87.66-1.3,2.65-5.5,4.14-11.67,4.14-18.17,0-23.15-18.81-41.97-41.94-41.97ZM75.23,49.65c-.57,2.48-1.42,4.85-2.5,7.09-5.52,11.44-17.24,19.36-30.78,19.36-18.83,0-34.15-15.32-34.15-34.15,0-5.3,1.21-10.32,3.37-14.79,1.04-2.15,2.29-4.17,3.73-6.04,6.25-8.1,16.05-13.32,27.05-13.32,18.83,0,34.15,15.32,34.15,34.15,0,2.65-.3,5.23-.88,7.7h0Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c636ac4 elementor-widget elementor-widget-spacer\" data-id=\"c636ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de61f80 elementor-widget elementor-widget-heading\" data-id=\"de61f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disposant de nombreuses agences en r\u00e9gion, nous vous proposons des accompagnements de proximit\u00e9 men\u00e9s par une \u00e9quipe projet au plus proche de votre activit\u00e9.\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db5b1f8 elementor-widget elementor-widget-spacer\" data-id=\"db5b1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-666c96c e-con-full e-flex e-con e-child\" data-id=\"666c96c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7293019 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7293019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewBox=\"0 0 83.94 83.85\"><defs><style>      .st0 {        fill: #fff;      }    <\/style><\/defs><path class=\"st0\" d=\"M50.36,75.45c0-3.81-2.55-7.03-6.04-8.06v-17.75h-3.9v17.55c-3.9.73-6.86,4.15-6.86,8.25,0,4.63,3.77,8.4,8.4,8.4s8.4-3.77,8.4-8.4h0ZM37.46,75.45c0-2.48,2.02-4.5,4.5-4.5s4.5,2.02,4.5,4.5-2.02,4.5-4.5,4.5-4.5-2.02-4.5-4.5Z\"><\/path><path class=\"st0\" d=\"M16.84,59.3c0-.4-.04-.8-.09-1.18l15.66-5.76v-10.49h19.16v10.49l15.66,5.76c-.06.39-.09.78-.09,1.18,0,4.63,3.77,8.4,8.4,8.4s8.4-3.77,8.4-8.4-3.77-8.4-8.4-8.4c-2.84,0-5.35,1.42-6.87,3.59l-13.2-4.85v-7.77h17.03c3.26,0,6.37-1.39,8.55-3.81,2.12-2.36,3.15-5.51,2.82-8.64l-.02-.22c-.88-7.42-6.05-13.5-12.99-15.68C68.53,5.61,61.16.01,52.8.01c-4.01,0-7.83,1.3-10.97,3.55C38.65,1.28,34.8.01,30.84.01,22.28.01,15.01,5.63,12.74,13.66,6.02,15.96.91,22.07.08,29.25l-.02.22c-.04.38-.06.76-.06,1.13,0,2.74,1.02,5.41,2.88,7.48,2.17,2.4,5.27,3.78,8.5,3.78h17.13v7.77l-13.2,4.85c-1.52-2.16-4.03-3.59-6.87-3.59-4.63.01-8.4,3.78-8.4,8.41s3.77,8.4,8.4,8.4,8.4-3.77,8.4-8.4ZM80.04,59.3c0,2.48-2.02,4.5-4.5,4.5s-4.5-2.02-4.5-4.5,2.02-4.5,4.5-4.5,4.5,2.02,4.5,4.5ZM8.68,32.86c-.38-.42-.99-1.31-.86-2.6v-.11c.57-4.87,4.5-8.9,9.34-9.59,3.05-.43,6.04.36,8.42,2.22l4.8-6.15c-2.6-2.03-5.62-3.3-8.8-3.77,1.99-3.05,5.44-5.05,9.25-5.05,2.05,0,3.99.55,5.68,1.58-.54.92-1.01,1.89-1.39,2.91l7.31,2.71c1.6-4.31,5.76-7.2,10.35-7.2,3.83,0,7.3,2.01,9.29,5.1-5.1.83-9.67,3.7-12.64,8.16l6.49,4.32c2.38-3.57,6.51-5.42,10.8-4.82,4.84.67,8.78,4.69,9.35,9.58v.12c.15,1.28-.47,2.17-.85,2.59-.7.78-1.7,1.23-2.75,1.23H11.38c-1.03,0-2.02-.44-2.71-1.2v-.03ZM3.94,59.3c0-2.48,2.02-4.5,4.5-4.5s4.5,2.02,4.5,4.5-2.02,4.5-4.5,4.5-4.5-2.02-4.5-4.5Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1edd961 elementor-widget elementor-widget-spacer\" data-id=\"1edd961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1da4e elementor-widget elementor-widget-heading\" data-id=\"1c1da4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9sents \u00e0 l\u2019\u00e9chelle europ\u00e9enne, nous excellons dans la conduite de projets internationaux dans un contexte complexe (multilingue, multisectoriels, couvrant plusieurs activit\u00e9s). \n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8602d9 elementor-widget elementor-widget-spacer\" data-id=\"c8602d9\" 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d=\"M66.55,46.64c.78.28,1.59.41,2.39.41,1.06,0,2.12-.24,3.1-.71,3.58-1.71,5.09-6.02,3.38-9.59-1.71-3.58-6.02-5.09-9.59-3.38-3.58,1.71-5.09,6.02-3.38,9.59.83,1.73,2.29,3.04,4.1,3.68ZM67.51,36.89c.46-.22.94-.32,1.42-.32,1.23,0,2.41.69,2.97,1.87.78,1.64.09,3.61-1.55,4.39-1.63.79-3.61.09-4.39-1.55s-.09-3.61,1.55-4.39Z\"><\/path><path class=\"st0\" d=\"M21.39,47.05c1.04,0,2.1-.23,3.1-.71,3.58-1.71,5.09-6.02,3.38-9.59-.83-1.73-2.29-3.04-4.1-3.68s-3.76-.53-5.5.3c-1.73.83-3.04,2.29-3.68,4.1-.64,1.81-.53,3.76.3,5.5,1.24,2.58,3.81,4.08,6.5,4.08ZM18.28,38.76c.29-.83.89-1.5,1.68-1.88.46-.22.94-.32,1.42-.32,1.23,0,2.41.69,2.97,1.87.78,1.64.09,3.61-1.55,4.39-1.64.79-3.61.09-4.39-1.55-.38-.79-.43-1.69-.14-2.52h0Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9c758 elementor-widget elementor-widget-spacer\" data-id=\"3c9c758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3e505 elementor-widget elementor-widget-heading\" data-id=\"de3e505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nous sommes des experts de la transformation dans toutes ses dimensions, aussi bien sur vos enjeux techniques d\u2019int\u00e9gration CRM que sur vos enjeux de change et d\u2019innovation tels que l\u2019Intelligence Artificielle. \n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169d05e elementor-widget elementor-widget-spacer\" data-id=\"169d05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0a11d6 e-flex e-con-boxed e-con e-parent\" data-id=\"a0a11d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1aa86ca e-con-full e-flex e-con e-child\" data-id=\"1aa86ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8470d47 e-con-full e-flex e-con e-child\" data-id=\"8470d47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6420e elementor-widget elementor-widget-heading\" data-id=\"ee6420e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gr\u00e2ce \u00e0 cette trame de <span style=\"color:#0053FF\">cahier des charges CRM<\/span>  vous pourrez : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c175c elementor-widget elementor-widget-spacer\" data-id=\"83c175c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11388cf e-con-full e-flex e-con e-child\" data-id=\"11388cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9b8a012 e-con-full e-flex e-con e-child\" data-id=\"9b8a012\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ae1cf0d e-con-full e-flex e-con e-child\" data-id=\"ae1cf0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-02fcddc e-con-full e-flex e-con e-child\" data-id=\"02fcddc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4402e5b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4402e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><circle cx=\"16\" cy=\"16\" r=\"16\" fill=\"#0053ff\"><\/circle><text x=\"16\" y=\"22\" font-size=\"18\" text-anchor=\"middle\" fill=\"#ffffff\" font-family=\"Arial, sans-serif\">1<\/text><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7233eb e-con-full e-flex e-con e-child\" data-id=\"a7233eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d903f5 elementor-widget elementor-widget-text-editor\" data-id=\"6d903f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Suivre la m\u00e9thodologie propos\u00e9e pour r\u00e9diger votre livrable personnalis\u00e9 \u2013 \u00e0 noter que la structure pr\u00e9conis\u00e9e dans le livre blanc s\u2019adapte \u00e0 toutes les typologies d\u2019organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9338eac e-con-full e-flex e-con e-child\" data-id=\"9338eac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1e079fe e-con-full e-flex e-con e-child\" data-id=\"1e079fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-292321a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"292321a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><circle cx=\"16\" cy=\"16\" r=\"16\" fill=\"#0053ff\"><\/circle><text x=\"16\" y=\"22\" font-size=\"18\" text-anchor=\"middle\" fill=\"#ffffff\" font-family=\"Arial, sans-serif\">2<\/text><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3bfb1d e-con-full e-flex e-con e-child\" data-id=\"f3bfb1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45da2ad elementor-widget elementor-widget-text-editor\" data-id=\"45da2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vous inspirer des nombreux exemples figurant dans le livre blanc, tir\u00e9s de cas r\u00e9els, pour personnaliser votre cahier des charges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd69e0a e-con-full e-flex e-con e-child\" data-id=\"fd69e0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5c18627 e-con-full e-flex e-con e-child\" data-id=\"5c18627\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-677ba47 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"677ba47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><circle cx=\"16\" cy=\"16\" r=\"16\" fill=\"#0053ff\"><\/circle><text x=\"16\" y=\"22\" font-size=\"18\" text-anchor=\"middle\" fill=\"#ffffff\" font-family=\"Arial, sans-serif\">3<\/text><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a89dc e-con-full e-flex e-con e-child\" data-id=\"94a89dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2678b elementor-widget elementor-widget-text-editor\" data-id=\"6f2678b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B\u00e9n\u00e9ficier des conseils de nos experts pour ne pas tomber dans les pi\u00e8ges les plus courants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61c27e9 e-con-full e-flex e-con e-child\" data-id=\"61c27e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0771e elementor-widget elementor-widget-image\" data-id=\"7a0771e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Visuel-Landing-Page-Livre-blanc-01-1024x1024.jpg\" class=\"attachment-large size-large wp-image-15420\" alt=\"\" srcset=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Visuel-Landing-Page-Livre-blanc-01-1024x1024.jpg 1024w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Visuel-Landing-Page-Livre-blanc-01-300x300.jpg 300w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Visuel-Landing-Page-Livre-blanc-01-150x150.jpg 150w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Visuel-Landing-Page-Livre-blanc-01-768x768.jpg 768w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Visuel-Landing-Page-Livre-blanc-01.jpg 1041w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bef7e63 hero-grid e-flex e-con-boxed e-con e-parent\" data-id=\"6bef7e63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f4ee4d e-con-full e-flex e-con e-child\" data-id=\"2f4ee4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69e1295 e-con-full e-flex e-con e-child\" data-id=\"69e1295\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9722b elementor-widget elementor-widget-heading\" data-id=\"ed9722b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cet exemple de cahier des charges CRM s\u2019adresse \u00e0 :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb52f2 elementor-widget elementor-widget-text-editor\" data-id=\"beb52f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"home\" class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top top_padding_tablet_8pct bottom_padding_tablet_8pct\" data-column-margin=\"90px\" data-midnight=\"dark\"><div class=\"row_col_wrap_12 col span_12 dark left\"><div class=\"vc_col-sm-3\/5 vc_col-xs-12 wpb_column column_container vc_column_container col no-extra-padding right_margin_0px no-extra-padding_tablet no-extra-padding_phone \" data-padding-pos=\"right\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"fws_6979d391cfed1\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"70px\"><div class=\"row_col_wrap_12_inner col span_12 left\"><div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element vc_custom_1757931018298\"><div class=\"wpb_wrapper\"><ul><li aria-level=\"1\">Entreprises mid-market d\u00e9sireuses de faire \u00e9voluer leur \u00e9cosyst\u00e8me digital avec l\u2019int\u00e9gration d\u2019un CRM ou d\u2019un outil plus performant que l\u2019existant\u00a0<\/li><li aria-level=\"1\"><i class=\"icon-default-style icon-salient-check accent-color\"><\/i>CEO de PME et d\u2019ETI\u00a0<\/li><li aria-level=\"1\"><i class=\"icon-default-style icon-salient-check accent-color\"><\/i>Directeur.trice de la transformation digitale<\/li><li aria-level=\"1\"><i class=\"icon-default-style icon-salient-check accent-color\"><\/i>Directeur.trice des syst\u00e8mes d\u2019information (SI)<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54d9f5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c54d9f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.contact.cloudity.com\/l\/984231\/2025-09-11\/214rpy\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger notre mod\u00e8le de cahier des charges CRM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f0b07b e-con-full e-flex e-con e-child\" data-id=\"1f0b07b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf3376 elementor-widget elementor-widget-image\" data-id=\"5cf3376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"899\" src=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Post-Linkedin-Livre-blanc-1200x1350px-1-911x1024.jpg\" class=\"attachment-large size-large wp-image-15427\" alt=\"\" srcset=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Post-Linkedin-Livre-blanc-1200x1350px-1-911x1024.jpg 911w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Post-Linkedin-Livre-blanc-1200x1350px-1-267x300.jpg 267w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Post-Linkedin-Livre-blanc-1200x1350px-1-768x863.jpg 768w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Post-Linkedin-Livre-blanc-1200x1350px-1.jpg 1201w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b002c elementor-widget elementor-widget-spacer\" data-id=\"61b002c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd80c1a e-flex e-con-boxed e-con e-parent\" data-id=\"cd80c1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2d2ec elementor-widget elementor-widget-heading\" data-id=\"3c2d2ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous vous accompagnons dans la co-construction de votre cahier des charges\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2200e elementor-widget elementor-widget-text-editor\" data-id=\"7a2200e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"home\" class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top top_padding_tablet_8pct bottom_padding_tablet_8pct\" data-column-margin=\"90px\" data-midnight=\"dark\"><div class=\"row_col_wrap_12 col span_12 dark left\"><div class=\"vc_col-sm-3\/5 vc_col-xs-12 wpb_column column_container vc_column_container col no-extra-padding right_margin_0px no-extra-padding_tablet no-extra-padding_phone \" data-padding-pos=\"right\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"fws_6979d391cfed1\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"70px\"><div class=\"row_col_wrap_12_inner col span_12 left\"><div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element vc_custom_1757931018298\"><div class=\"wpb_wrapper\"><p>En t\u00e9l\u00e9chargeant ce livre blanc, vous avez\u00a0<b>deux possibilit\u00e9s<\/b>\u00a0: r\u00e9diger votre cahier des charges en toute autonomie ou prendre directement contact avec nos experts pour co-construire votre cahier des charges avec nos \u00e9quipes.\u00a0<\/p><p>Pourquoi\u00a0<b>privil\u00e9gier cette deuxi\u00e8me option<\/b>\u00a0? Parce qu\u2019elle peut vous faire gagner un temps pr\u00e9cieux. En analysant votre besoin avec un professionnel expert du secteur CRM, vous vous posez directement les bonnes questions, cernez les bons enjeux et priorisez correctement chaque probl\u00e9matique pour aboutir \u00e0 un cahier des charges CRM r\u00e9aliste et ma\u00eetris\u00e9. Notre \u00e9quipe se tient \u00e0 votre disposition pour vous conseiller et vous guider sur ces enjeux cl\u00e9s.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962df97 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"962df97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cloudity.com\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenez contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7b88f3 hero-grid e-flex e-con-boxed e-con e-parent\" data-id=\"d7b88f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca0bfd elementor-widget elementor-widget-heading\" data-id=\"3ca0bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ \u2013 Tout ce qu\u2019il faut savoir avant de vous lancer dans la r\u00e9daction d\u2019un cahier des charges CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4809eb elementor-widget elementor-widget-spacer\" data-id=\"b4809eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d63c2d elementor-widget elementor-widget-n-accordion\" data-id=\"0d63c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1400\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1400\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Est-il pertinent de r\u00e9diger un cahier des charges CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1400\" class=\"elementor-element elementor-element-71d2e59 e-con-full e-flex e-con e-child\" data-id=\"71d2e59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f142d71 elementor-widget elementor-widget-text-editor\" data-id=\"f142d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La r\u00e9daction d\u2019un cahier des charges CRM ne constitue-t-elle pas une vaste perte de temps ? C\u2019est une question tout \u00e0 fait l\u00e9gitime \u2013 tout d\u00e9pend en r\u00e9alit\u00e9 de la mani\u00e8re dont sera r\u00e9dig\u00e9 ledit cahier des charges. Une chose est s\u00fbre cependant, il n\u2019est jamais recommand\u00e9 de vous lancer dans une int\u00e9gration CRM sans analyse pr\u00e9alable de votre besoin.<\/p><p>Passer du temps sur un document de pr\u00e9paration et de planification du projet, en vue de s\u00e9lectionner un ou plusieurs prestataires int\u00e9grateurs par exemple, peut repr\u00e9senter une perte de temps et de ressources si le travail r\u00e9alis\u00e9 s\u2019av\u00e8re incomplet, biais\u00e9 ou mal cibl\u00e9.<\/p><p>Toutefois, le succ\u00e8s d\u2019un projet CRM d\u00e9pend indubitablement de la qualit\u00e9 de l\u2019analyse pr\u00e9sent\u00e9e dans votre cahier des charges. Veillez donc \u00e0 lister et analyser tous les points cl\u00e9s indispensables \u00e0 la conception d\u2019une solution CRM adapt\u00e9e aux besoins de votre entreprise (donn\u00e9es, objectifs commerciaux ou marketing, fonctionnalit\u00e9s, outils et logiciels susceptibles d\u2019interagir avec le CRM, \u00e9quipes concern\u00e9es par son utilisation, groupes d\u2019utilisateurs, exigences et attentes des utilisateurs, cas d\u2019usage, d\u00e9ploiement, enjeux de s\u00e9curit\u00e9 etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1401\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1401\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> D\u00e9finition : qu\u2019est-ce qu\u2019un cahier des charges CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1401\" class=\"elementor-element elementor-element-fd40bcf e-con-full e-flex e-con e-child\" data-id=\"fd40bcf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4234dd elementor-widget elementor-widget-text-editor\" data-id=\"e4234dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il est relativement difficile de donner la d\u00e9finition d\u2019un tel document, car il existe autant de cahiers des charges diff\u00e9rents que d\u2019entreprises. Chaque organisation pr\u00e9sente en effet des besoins et des contraintes sp\u00e9cifiques, qui doivent \u00eatre refl\u00e9t\u00e9s dans le livrable pr\u00e9sent\u00e9 aux potentiels int\u00e9grateurs CRM r\u00e9pondant \u00e0 votre offre.<\/p><p>Quels que soient votre projet, votre entreprise ou vos objectifs, votre cahier des charges doit toutefois r\u00e9pondre \u00e0 certains crit\u00e8res, et pr\u00e9senter une structure type qui vous permettra de n\u2019omettre aucun point cl\u00e9 (structure \u00e0 d\u00e9couvrir dans le pr\u00e9sent livre blanc).<\/p><p>Un cahier des charges CRM tend donc \u00e0 pr\u00e9ciser votre strat\u00e9gie CRM, l\u2019\u00e9cosyst\u00e8me actuel de votre entreprise et ses limitations, les donn\u00e9es que vous souhaitez collecter, les diff\u00e9rents crit\u00e8res de s\u00e9lection \u00e0 prendre en compte dans le choix de votre logiciel ou solution CRM etc. Et ce, afin de livrer aux prestataires qui vous accompagneront dans la mise en place du projet tous les \u00e9l\u00e9ments dont ils auront besoin pour vous accompagner au mieux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1402\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1402\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Vaut-il mieux construire directement votre cahier des charges avec des experts ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1402\" class=\"elementor-element elementor-element-724192d e-con-full e-flex e-con e-child\" data-id=\"724192d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68eca3f elementor-widget elementor-widget-text-editor\" data-id=\"68eca3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le fait d\u2019\u00e9laborer un tel document de travail avec des experts des enjeux CRM vous fait ind\u00e9niablement gagner du temps et vous permet de r\u00e9pondre avec certitude aux \u201cbonnes\u201d questions, sans craindre de perdre du temps et des ressources sur des points secondaires.<\/p><p>Cela vous permet \u00e9galement de co-construire votre strat\u00e9gie CRM en int\u00e9grant les remarques et conseils de professionnels qualifi\u00e9s et d\u2019\u00e9laborer une premi\u00e8re version d\u00e9j\u00e0 aboutie de votre strat\u00e9gie CRM bien en amont du d\u00e9ploiement du projet. Un gain de temps et d\u2019argent \u00e9vident, dans la mesure o\u00f9 vous d\u00e9veloppez et configurez directement le logiciel sur la base d\u2019une analyse pertinente et r\u00e9aliste de vos attentes.\u00a0<a href=\"https:\/\/cloudity.com\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\">Contactez<\/a>\u00a0nos \u00e9quipes pour b\u00e9n\u00e9ficier d\u2019un tel accompagnement sur mesure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1403\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1403\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> O\u00f9 trouver un mod\u00e8le de cahier des charges CRM gratuit au format PDF ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1403\" class=\"elementor-element elementor-element-b8ffa94 e-con-full e-flex e-con e-child\" data-id=\"b8ffa94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b772d2c elementor-widget elementor-widget-text-editor\" data-id=\"b772d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rien de plus simple :\u00a0<a href=\"https:\/\/go.contact.cloudity.com\/l\/984231\/2025-09-11\/214rpy\" target=\"_blank\" rel=\"noopener\">t\u00e9l\u00e9chargez<\/a>\u00a0notre dernier livre blanc et obtenez une trame de cahier des charges CRM gratuit au format PDF, pr\u00e9sentant une structure type agr\u00e9ment\u00e9e de nombreux exemples et des conseils de nos experts.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1404\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1404\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quelles sont les \u00e9tapes cl\u00e9s de r\u00e9daction d\u2019un cahier des charges CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1404\" class=\"elementor-element elementor-element-8aacdb0 e-con-full e-flex e-con e-child\" data-id=\"8aacdb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b020591 elementor-widget elementor-widget-text-editor\" data-id=\"b020591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Commencez par structurer votre document afin de n\u2019oublier aucun \u00e9l\u00e9ment cl\u00e9 \u2013 vous pouvez vous baser sur le pr\u00e9sent livre blanc dont la structure est d\u00e9clinable et s\u2019adapte \u00e0 toutes les typologies d\u2019entreprise. Veillez ensuite \u00e0 adapter chaque section en int\u00e9grant les besoins et contraintes sp\u00e9cifiques \u00e0 votre organisation.<\/p><p>Assurez-vous d\u2019impliquer d\u00e8s la r\u00e9daction du cahier des charges tout service et collaborateur susceptible d\u2019apporter un \u00e9clairage pertinent sur les attentes de vos \u00e9quipes vis-\u00e0-vis de votre future solution de gestion des interactions avec vos clients, prospects, fournisseurs et partenaires. Des \u00e9quipes qui ne seraient pas impliqu\u00e9es d\u00e8s le d\u00e9part dans le projet peuvent freiner ou compromettre l\u2019adoption de la solution, et les performances futures de l\u2019entreprise.<\/p><p>Passez ensuite \u00e0 la r\u00e9daction \u00e0 proprement parler du document \u2013 faites-vous accompagner au besoin par votre service communication pour la formulation et la mise en page du cahier des charges. Il est recommand\u00e9 de le soumettre avant diffusion au r\u00e9f\u00e9rent charg\u00e9 du pilotage du projet ou \u00e0 votre direction pour vous assurer que les points strat\u00e9giques pr\u00e9sent\u00e9s dans le livrable sont bien align\u00e9s sur la strat\u00e9gie de l\u2019entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1405\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1405\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quelles sont les questions importantes \u00e0 se poser avant la r\u00e9daction d\u2019un cahier des charges CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1405\" class=\"elementor-element elementor-element-d50da3d e-con-full e-flex e-con e-child\" data-id=\"d50da3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db55d77 elementor-widget elementor-widget-text-editor\" data-id=\"db55d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le pr\u00e9sent livre blanc liste 15 questions cl\u00e9s \u00e0 se poser avant de se lancer dans la conception d\u2019un cahier des charges CRM. Elles abordent un grand nombre de choix strat\u00e9giques, allant du budget \u00e0 la formation des \u00e9quipes pour favoriser l\u2019adoption de la solution. En voici la liste compl\u00e8te :<\/p><ul><li>Pourquoi et comment cadrer le d\u00e9roulement de la consultation ?<\/li><li>Comment pr\u00e9senter votre activit\u00e9 et votre \u00e9cosyst\u00e8me ?<\/li><li>Quels sont les objectifs de votre projet CRM \u00e0 court, moyen et long terme ?<\/li><li>A quoi ressemble votre syst\u00e8me d\u2019information (SI) actuel et quelles sont ses limitations ?<\/li><li>Quels sont les principaux besoins \u00e0 couvrir ?<\/li><li>Quels sont les enjeux CRM sp\u00e9cifiques \u00e0 votre organisation ?<\/li><li>Qui sont (ou seront) les utilisateurs de la solution ?<\/li><li>Quelles donn\u00e9es souhaitez-vous collecter et analyser via votre CRM ?<\/li><li>Comment d\u00e9crire vos processus actuels ?<\/li><li>Quelles sont les limitations constat\u00e9es pour chaque m\u00e9tier ou activit\u00e9 ?<\/li><li>Comment construire la cartographie des besoins \u00e0 couvrir ?<\/li><li>Quels crit\u00e8res de choix afficher pour la s\u00e9lection de votre prestataire et future solution CRM ?<\/li><li>Comment sera compos\u00e9e votre \u00e9quipe projet ?<\/li><li>Quel sera le calendrier projet et quelles sont vos \u00e9ch\u00e9ances cl\u00e9s ?<\/li><li>Quels sont les \u00e9l\u00e9ments \u00e0 produire dans l\u2019offre ?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1406\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1406\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quels \u00e9l\u00e9ments inclure dans un cahier des charges CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1406\" class=\"elementor-element elementor-element-596c04a e-con-full e-flex e-con e-child\" data-id=\"596c04a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e20c4 elementor-widget elementor-widget-text-editor\" data-id=\"a3e20c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vous avez le projet de r\u00e9diger un cahier des charges pour la mise en place de votre future solution de gestion de la relation client ? Assurez-vous d\u2019aborder tous les sujets cl\u00e9s relatifs \u00e0 ce type de projet dans ledit livrable : donn\u00e9es \u00e0 collecter, origine des donn\u00e9es, profils de clients et prospects, enjeux marketing, objectifs et attentes des \u00e9quipes, fonctionnalit\u00e9s requises, outils et logiciels amen\u00e9s \u00e0 interagir avec votre outil de gestion de la relation client, processus actuels avec leurs limitations, groupes d\u2019utilisateurs pour chaque service ou m\u00e9tier, exigences et contraintes techniques, cas d\u2019usage, plan de formation pour les services et m\u00e9tiers concern\u00e9s, enjeux de s\u00e9curit\u00e9 et de confidentialit\u00e9 des donn\u00e9es clients, solutions et accompagnement pour favoriser l\u2019adoption de l\u2019outil etc.<\/p><p>Pour un listing complet et structur\u00e9 de ces \u00e9l\u00e9ments, agr\u00e9ment\u00e9 d\u2019exemples concrets,\u00a0<a href=\"https:\/\/go.contact.cloudity.com\/l\/984231\/2025-09-11\/214rpy\" target=\"_blank\" rel=\"noopener\">t\u00e9l\u00e9chargez<\/a>\u00a0notre livre blanc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1407\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1407\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Comment adapter un mod\u00e8le de cahier des charges CRM aux sp\u00e9cificit\u00e9s de votre entreprise ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1407\" class=\"elementor-element elementor-element-7a6c3d0 e-con-full e-flex e-con e-child\" data-id=\"7a6c3d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b08eaad elementor-widget elementor-widget-text-editor\" data-id=\"b08eaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un cahier des charges CRM ne vous est d\u2019aucune utilit\u00e9 s\u2019il ne refl\u00e8te pas les besoins sp\u00e9cifiques de votre entreprise. C\u2019est pourquoi nous vous livrons dans le pr\u00e9sent livre blanc un mod\u00e8le de cahier des charges illustr\u00e9 de nombreux exemples tir\u00e9s de cas d\u2019usage r\u00e9els pour vous aider dans la personnalisation de votre document.\u00a0<\/p><p>Posez-vous les questions suivantes :\u00a0<\/p><ul><li aria-level=\"1\">Quelles sont les donn\u00e9es que vous souhaitez collecter dans le CRM, \u00e0 partir de quels outils ou de quel logiciel, et comment souhaitez-vous structurer la mise en perspective de ces donn\u00e9es ?\u00a0<\/li><li aria-level=\"1\">Comment d\u00e9velopper une meilleure connaissance client (attentes, exigences, budget, services recherch\u00e9s, besoins sp\u00e9cifiques, crit\u00e8res de s\u00e9lection des produits et services, etc.) ?\u00a0<\/li><li aria-level=\"1\">Quels sont les services concern\u00e9s par l\u2019utilisation du CRM : force de vente, marketing, gestion client \u2026 ?\u00a0<\/li><li aria-level=\"1\">Quels sont vos objectifs business, commerciaux, marketing \u2026 derri\u00e8re la mise en place d\u2019un tel logiciel ?<\/li><li aria-level=\"1\">Quel sera le budget allou\u00e9 au projet ?\u00a0<\/li><li aria-level=\"1\">Quels services et accompagnement recherchez-vous chez votre futur prestataire int\u00e9grateur ?\u00a0<\/li><li aria-level=\"1\">Quelles fonctionnalit\u00e9s devront \u00eatre int\u00e9gr\u00e9es nativement dans l\u2019outil et quelles sont celles qui devront \u00eatre d\u00e9velopp\u00e9es sur-mesure ? Quels processus devront \u00eatre enti\u00e8rement ou partiellement revus ?\u00a0<\/li><li aria-level=\"1\">Comment identifier et optimiser les parcours clients ?\u00a0<\/li><li aria-level=\"1\">Quels seront vos crit\u00e8res de s\u00e9lection au moment de vous d\u00e9cider pour un CRM ?\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1408\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1408\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quelles sont les sp\u00e9cificit\u00e9s d\u2019un cahier des charges Salesforce ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1408\" class=\"elementor-element elementor-element-69ab582 e-con-full e-flex e-con e-child\" data-id=\"69ab582\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e746ffe elementor-widget elementor-widget-text-editor\" data-id=\"e746ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cloudity est un partenaire privil\u00e9gi\u00e9 de l\u2019\u00e9cosyst\u00e8me Salesforce et une entreprise leader dans la mise en place de solutions Salesforce pour toutes les typologies d\u2019organisation. Un cahier des charges Salesforce s\u2019articule autour d\u2019une trame relativement similaire \u00e0 celle d\u2019un cahier des charges CRM g\u00e9n\u00e9raliste, \u00e0 ceci pr\u00e8s qu\u2019il doit int\u00e9grer les sp\u00e9cificit\u00e9s du CRM Salesforce dans l\u2019analyse de l\u2019existant et des fonctionnalit\u00e9s attendues dans le futur outil mis \u00e0 la disposition de vos \u00e9quipes.<\/p><p>Un\u00a0<strong>cahier des charges Salesforce<\/strong>\u00a0pr\u00e9sente des\u00a0<strong>sp\u00e9cificit\u00e9s particuli\u00e8res<\/strong>\u00a0par rapport \u00e0 un document similaire pour un CRM g\u00e9n\u00e9rique, notamment parce que Salesforce est :<\/p><ul><li>Une\u00a0<strong>plateforme hautement personnalisable<\/strong><\/li><li>Une solution\u00a0<strong>cloud<\/strong>, modulaire et tr\u00e8s\u00a0<strong>orient\u00e9e \u00e9cosyst\u00e8me<\/strong><\/li><li>Con\u00e7ue pour s\u2019int\u00e9grer dans une\u00a0<strong>strat\u00e9gie plus large<\/strong>\u00a0de digitalisation (vente, service, marketing, analytique, etc.)<\/li><\/ul><p>Salesforce se compose de plusieurs clouds associ\u00e9s \u00e0 diff\u00e9rents services ou m\u00e9tiers. Votre cahier des charges doit\u00a0<strong>sp\u00e9cifier lesquels sont concern\u00e9s<\/strong>, par exemple :\u00a0<strong>Sales Cloud<\/strong>\u00a0(gestion des leads, opportunit\u00e9s, comptes),\u00a0<strong>Service Cloud<\/strong>\u00a0(support client),\u00a0<strong>Marketing Cloud<\/strong>\u00a0ou\u00a0<strong>Account Engagement<\/strong>\u00a0(campagnes, automation),\u00a0<strong>Experience Cloud<\/strong>\u00a0(portails clients ou partenaires),\u00a0<strong>Analytics Cloud<\/strong>\u00a0ou\u00a0<strong>Tableau<\/strong>\u00a0(reporting avanc\u00e9),\u00a0<b>Revenue Cloud\u00a0<\/b>(devis complexes),\u00a0<strong>Field Service<\/strong>\u00a0(intervention terrain).<\/p><p>Veillez donc \u00e0 vous faire accompagner par des experts Salesforce d\u00e8s la phase de pr\u00e9paration et d\u2019analyse du projet. Nos \u00e9quipes se tiennent \u00e0 votre service pour vous renseigner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment r\u00e9diger votre cahier des charges CRM ? Mod\u00e8le de cahier des charges CRM \u2013 Structure et m\u00e9thodologie pour bien analyser votre besoin et choisir le bon prestataire \u00a0 T\u00e9l\u00e9charger le livre blanc Le cahier des charges CRM : faux-ami ou meilleur ennemi ? Un CRM peut permettre jusqu\u2019\u00e0\u00a0300 % d\u2019augmentation des taux de conversion\u00a0(Martech) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Cahier des charges CRM - Livre blanc - Cloudity","_seopress_titles_desc":"Comment r\u00e9diger votre cahier des charges CRM ? 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