{"id":15504,"date":"2026-01-28T10:08:52","date_gmt":"2026-01-28T10:08:52","guid":{"rendered":"https:\/\/lightgoldenrodyellow-horse-236112.hostingersite.com\/?page_id=15504"},"modified":"2026-01-28T10:19:09","modified_gmt":"2026-01-28T10:19:09","slug":"les-secrets-dun-projet-crm-reussi-livre-blanc","status":"publish","type":"page","link":"https:\/\/cloudity.com\/fr\/les-secrets-dun-projet-crm-reussi-livre-blanc\/","title":{"rendered":"Les secrets d&rsquo;un projet CRM r\u00e9ussi &#8211; Livre blanc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15504\" class=\"elementor elementor-15504\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1259f128 hero-grid e-flex e-con-boxed e-con e-parent\" data-id=\"1259f128\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-329ddd51 e-con-full e-flex e-con e-child\" data-id=\"329ddd51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15982a32 elementor-widget elementor-widget-heading\" data-id=\"15982a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Les secrets d\u2019un projet CRM r\u00e9ussiComment r\u00e9diger votre cahier des charges CRM ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13745e28 elementor-widget elementor-widget-spacer\" data-id=\"13745e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9661ab elementor-widget elementor-widget-text-editor\" data-id=\"4f9661ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"fws_6979d39106b9c\" class=\"wpb_row vc_row-fluid vc_row top-level\" data-column-margin=\"default\" data-midnight=\"dark\"><div class=\"row_col_wrap_12 col span_12 dark left\"><div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"nectar-responsive-text font_size_desktop_1-3em font_size_tablet_1em font_size_phone_1-2em\"><p><em>De l\u2019automatisation \u00e0 l\u2019intelligence artificielle : 6 bonnes pratiques pour booster la croissance de votre ETI<\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e31422 elementor-widget elementor-widget-spacer\" data-id=\"15e31422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a43ec6c e-con-full e-flex e-con e-child\" data-id=\"3a43ec6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4700a elementor-widget elementor-widget-button\" data-id=\"fd4700a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le livre blanc<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-370f428 e-con-full e-flex e-con e-child\" data-id=\"370f428\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8901737 elementor-widget elementor-widget-image\" data-id=\"8901737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/go.contact.cloudity.com\/l\/984231\/2025-09-11\/214rpy\">\n\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire-1024x1024.jpg\" class=\"attachment-large size-large wp-image-15506\" alt=\"\" srcset=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire-1024x1024.jpg 1024w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire-300x300.jpg 300w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire-150x150.jpg 150w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire-768x768.jpg 768w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire.jpg 1040w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b63fb15 hero-grid e-flex e-con-boxed e-con e-parent\" data-id=\"4b63fb15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11e14a43 elementor-widget elementor-widget-spacer\" data-id=\"11e14a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eb89a02 e-con-full e-flex e-con e-child\" data-id=\"6eb89a02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56a4a773 elementor-widget elementor-widget-heading\" data-id=\"56a4a773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">73 % des entreprises fran\u00e7aises ont d\u00e9j\u00e0 mis\u00e9 sur un CRM pour booster leur croissance.\nEt vous ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b38d5ac elementor-widget elementor-widget-text-editor\" data-id=\"b38d5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"fws_6979d39106b9c\" class=\"wpb_row vc_row-fluid vc_row top-level\" data-column-margin=\"default\" data-midnight=\"dark\"><div class=\"row_col_wrap_12 col span_12 dark left\"><div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"nectar-responsive-text font_size_desktop_1-3em font_size_tablet_1em font_size_phone_1-2em\"><p>Le saviez-vous ? Un CRM peut permettre jusqu\u2019\u00e0<strong>\u00a0300 % d\u2019augmentation des taux de conversion\u00a0<\/strong>(source : Martech). Gr\u00e2ce aux fonctionnalit\u00e9s reposant sur\u00a0<strong>l\u2019automatisation et l\u2019IA g\u00e9n\u00e9rative<\/strong>, le potentiel de ces outils innovants est d\u00e9sormais d\u00e9multipli\u00e9.<\/p><p>Toutefois, leur impl\u00e9mentation et leur int\u00e9gration au sein d\u2019une organisation peuvent s\u2019av\u00e9rer complexes. Les experts CRM de Cloudity sont revenus sur cette probl\u00e9matique d\u2019envergure et vous d\u00e9voilent aujourd\u2019hui les\u00a0<strong>secrets d\u2019un projet CRM r\u00e9ussi<\/strong>.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a32656e hero-grid e-flex e-con-boxed e-con e-parent\" data-id=\"a32656e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac68eff e-con-full e-flex e-con e-child\" data-id=\"ac68eff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dee07a elementor-widget elementor-widget-heading\" data-id=\"8dee07a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A propos de\n<span style=\"color:#0053FF\"> Cloudity<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4881d elementor-widget elementor-widget-spacer\" data-id=\"cf4881d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa69a3c elementor-widget elementor-widget-text-editor\" data-id=\"fa69a3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"vc_custom_heading vc_custom_1757931641390\">Cloudity est un acteur leader de l\u2019int\u00e9gration CRM en France et en Europe, avec plus de 10 ans d\u2019exp\u00e9rience et plus de 1000 projets d\u2019int\u00e9gration r\u00e9ussis \u00e0 son actif. Nous accompagnons les entreprises mid-market (ETI) et grands comptes dans leur processus de digitalisation et sommes notamment experts et partenaires privil\u00e9gi\u00e9s de l\u2019\u00e9cosyst\u00e8me Salesforce.<\/h4><h4 class=\"vc_custom_heading vc_custom_1757931677400\">Ce qui fait notre diff\u00e9rence :<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e25bc46 e-con-full e-flex e-con e-child\" data-id=\"e25bc46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f8fb0bc e-con-full e-flex e-con e-child\" data-id=\"f8fb0bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c6a67e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1c6a67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewBox=\"0 0 83.9 83.9\"><defs><style>      .st0 {        fill: #fff;      }    <\/style><\/defs><path class=\"st0\" d=\"M41.95,38.98c5.68,0,10.31-4.62,10.31-10.31s-4.62-10.31-10.31-10.31-10.31,4.62-10.31,10.31,4.62,10.31,10.31,10.31ZM41.95,22.27c3.53,0,6.41,2.87,6.41,6.41s-2.87,6.41-6.41,6.41-6.41-2.87-6.41-6.41,2.87-6.41,6.41-6.41Z\"><\/path><path class=\"st0\" d=\"M41.95,42.83c-11.5,0-20.85,9.33-20.9,20.82,2.07,1.99,4.42,3.69,6.99,5.04l.81.43v-5.38c0-7.23,5.88-13.11,13.11-13.11s13.11,5.88,13.11,13.11v5.38l.81-.43c2.57-1.34,4.92-3.04,6.99-5.04-.05-11.49-9.41-20.82-20.9-20.82h-.02Z\"><\/path><path class=\"st0\" d=\"M41.95,0C25.33,0,10.93,9.72,4.14,23.78c-.66,1.38-1.25,2.79-1.77,4.25C.83,32.39-.01,37.08-.01,41.96H-.01C-.01,65.09,18.81,83.91,41.94,83.91c16.11,0,30.12-9.12,37.15-22.47.23-.43.45-.87.66-1.3,2.65-5.5,4.14-11.67,4.14-18.17,0-23.15-18.81-41.97-41.94-41.97ZM75.23,49.65c-.57,2.48-1.42,4.85-2.5,7.09-5.52,11.44-17.24,19.36-30.78,19.36-18.83,0-34.15-15.32-34.15-34.15,0-5.3,1.21-10.32,3.37-14.79,1.04-2.15,2.29-4.17,3.73-6.04,6.25-8.1,16.05-13.32,27.05-13.32,18.83,0,34.15,15.32,34.15,34.15,0,2.65-.3,5.23-.88,7.7h0Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c636ac4 elementor-widget elementor-widget-spacer\" data-id=\"c636ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de61f80 elementor-widget elementor-widget-heading\" data-id=\"de61f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disposant de nombreuses agences en r\u00e9gion, nous vous proposons des accompagnements de proximit\u00e9 men\u00e9s par une \u00e9quipe projet au plus proche de votre activit\u00e9.\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db5b1f8 elementor-widget elementor-widget-spacer\" data-id=\"db5b1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-666c96c e-con-full e-flex e-con e-child\" data-id=\"666c96c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div 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class=\"elementor-element elementor-element-1edd961 elementor-widget elementor-widget-spacer\" data-id=\"1edd961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1da4e elementor-widget elementor-widget-heading\" data-id=\"1c1da4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9sents \u00e0 l\u2019\u00e9chelle europ\u00e9enne, nous excellons dans la conduite de projets internationaux dans un contexte complexe (multilingue, multisectoriels, couvrant plusieurs activit\u00e9s). \n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8602d9 elementor-widget elementor-widget-spacer\" data-id=\"c8602d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36a663c e-con-full e-flex e-con e-child\" data-id=\"36a663c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87b2c6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c87b2c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewBox=\"0 0 90.44 74.68\"><defs><style>      .st0 {        fill: #fff;      }    <\/style><\/defs><rect class=\"st0\" x=\"43.04\" width=\"3.9\" height=\"14.4\"><\/rect><rect 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d=\"M66.55,46.64c.78.28,1.59.41,2.39.41,1.06,0,2.12-.24,3.1-.71,3.58-1.71,5.09-6.02,3.38-9.59-1.71-3.58-6.02-5.09-9.59-3.38-3.58,1.71-5.09,6.02-3.38,9.59.83,1.73,2.29,3.04,4.1,3.68ZM67.51,36.89c.46-.22.94-.32,1.42-.32,1.23,0,2.41.69,2.97,1.87.78,1.64.09,3.61-1.55,4.39-1.63.79-3.61.09-4.39-1.55s-.09-3.61,1.55-4.39Z\"><\/path><path class=\"st0\" d=\"M21.39,47.05c1.04,0,2.1-.23,3.1-.71,3.58-1.71,5.09-6.02,3.38-9.59-.83-1.73-2.29-3.04-4.1-3.68s-3.76-.53-5.5.3c-1.73.83-3.04,2.29-3.68,4.1-.64,1.81-.53,3.76.3,5.5,1.24,2.58,3.81,4.08,6.5,4.08ZM18.28,38.76c.29-.83.89-1.5,1.68-1.88.46-.22.94-.32,1.42-.32,1.23,0,2.41.69,2.97,1.87.78,1.64.09,3.61-1.55,4.39-1.64.79-3.61.09-4.39-1.55-.38-.79-.43-1.69-.14-2.52h0Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9c758 elementor-widget elementor-widget-spacer\" data-id=\"3c9c758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3e505 elementor-widget elementor-widget-heading\" data-id=\"de3e505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nous sommes des experts de la transformation dans toutes ses dimensions, aussi bien sur vos enjeux techniques d\u2019int\u00e9gration CRM que sur vos enjeux de change et d\u2019innovation tels que l\u2019Intelligence Artificielle. \n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169d05e elementor-widget elementor-widget-spacer\" data-id=\"169d05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0a11d6 e-flex e-con-boxed e-con e-parent\" data-id=\"a0a11d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1aa86ca e-con-full e-flex e-con e-child\" data-id=\"1aa86ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8470d47 e-con-full e-flex e-con e-child\" data-id=\"8470d47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6420e elementor-widget elementor-widget-heading\" data-id=\"ee6420e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous pourrez gr\u00e2ce \u00e0 ce   <span style=\"color:#0053FF\">livre blanc<\/span>  vous pourrez : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c175c elementor-widget elementor-widget-spacer\" data-id=\"83c175c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11388cf e-con-full e-flex e-con e-child\" data-id=\"11388cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9b8a012 e-con-full e-flex e-con e-child\" data-id=\"9b8a012\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ae1cf0d e-con-full e-flex e-con e-child\" data-id=\"ae1cf0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-02fcddc e-con-full e-flex e-con e-child\" data-id=\"02fcddc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4402e5b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4402e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><circle cx=\"16\" cy=\"16\" r=\"16\" fill=\"#0053ff\"><\/circle><text x=\"16\" y=\"22\" font-size=\"18\" text-anchor=\"middle\" fill=\"#ffffff\" font-family=\"Arial, sans-serif\">1<\/text><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7233eb e-con-full e-flex e-con e-child\" data-id=\"a7233eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d903f5 elementor-widget elementor-widget-text-editor\" data-id=\"6d903f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bien\u00a0<strong>pr\u00e9parer votre projet CRM<\/strong>\u00a0et anticiper chaque enjeu cl\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9338eac e-con-full e-flex e-con e-child\" data-id=\"9338eac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1e079fe e-con-full e-flex e-con e-child\" data-id=\"1e079fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-292321a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"292321a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><circle cx=\"16\" cy=\"16\" r=\"16\" fill=\"#0053ff\"><\/circle><text x=\"16\" y=\"22\" font-size=\"18\" text-anchor=\"middle\" fill=\"#ffffff\" font-family=\"Arial, sans-serif\">2<\/text><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3bfb1d e-con-full e-flex e-con e-child\" data-id=\"f3bfb1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45da2ad elementor-widget elementor-widget-text-editor\" data-id=\"45da2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Explorer tout le\u00a0<strong>potentiel de l\u2019IA et de l\u2019automatisation<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd69e0a e-con-full e-flex e-con e-child\" data-id=\"fd69e0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5c18627 e-con-full e-flex e-con e-child\" data-id=\"5c18627\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-677ba47 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"677ba47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><circle cx=\"16\" cy=\"16\" r=\"16\" fill=\"#0053ff\"><\/circle><text x=\"16\" y=\"22\" font-size=\"18\" text-anchor=\"middle\" fill=\"#ffffff\" font-family=\"Arial, sans-serif\">3<\/text><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a89dc e-con-full e-flex e-con e-child\" data-id=\"94a89dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2678b elementor-widget elementor-widget-text-editor\" data-id=\"6f2678b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrir les\u00a0<strong>\u00e9tapes d\u2019impl\u00e9mentation<\/strong>\u00a0d\u2019un CRM au sein de votre entreprise<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7461431 e-con-full e-flex e-con e-child\" data-id=\"7461431\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b806d9b e-con-full e-flex e-con e-child\" data-id=\"b806d9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6fefe5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e6fefe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><circle cx=\"16\" cy=\"16\" r=\"16\" fill=\"#0053ff\"><\/circle><text x=\"16\" y=\"22\" font-size=\"18\" text-anchor=\"middle\" fill=\"#ffffff\" font-family=\"Arial, sans-serif\">4<\/text><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f89f5b4 e-con-full e-flex e-con e-child\" data-id=\"f89f5b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c45d15b elementor-widget elementor-widget-text-editor\" data-id=\"c45d15b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Suivre les\u00a0<strong>conseils et bonnes pratiques<\/strong>\u00a0de nos experts pour un projet CRM r\u00e9ussi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ccfdfb e-con-full e-flex e-con e-child\" data-id=\"0ccfdfb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a02cae6 e-con-full e-flex e-con e-child\" data-id=\"a02cae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-057d6b5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"057d6b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><circle cx=\"16\" cy=\"16\" r=\"16\" fill=\"#0053ff\"><\/circle><text x=\"16\" y=\"22\" font-size=\"18\" text-anchor=\"middle\" fill=\"#ffffff\" font-family=\"Arial, sans-serif\">5<\/text><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae45fc1 e-con-full e-flex e-con e-child\" data-id=\"ae45fc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e450669 elementor-widget elementor-widget-text-editor\" data-id=\"e450669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trouver le\u00a0<b>bon partenaire int\u00e9grateur<\/b>\u00a0pour votre projet CRM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61c27e9 e-con-full e-flex e-con e-child\" data-id=\"61c27e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0771e elementor-widget elementor-widget-image\" data-id=\"7a0771e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire-1024x1024.jpg\" class=\"attachment-large size-large wp-image-15506\" alt=\"\" srcset=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire-1024x1024.jpg 1024w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire-300x300.jpg 300w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire-150x150.jpg 150w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire-768x768.jpg 768w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Formulaire.jpg 1040w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bef7e63 hero-grid e-flex e-con-boxed e-con e-parent\" data-id=\"6bef7e63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f4ee4d e-con-full e-flex e-con e-child\" data-id=\"2f4ee4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69e1295 e-con-full e-flex e-con e-child\" data-id=\"69e1295\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9722b elementor-widget elementor-widget-heading\" data-id=\"ed9722b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce livre blanc s\u2019adresse \u00e0 :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb52f2 elementor-widget elementor-widget-text-editor\" data-id=\"beb52f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"home\" class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top top_padding_tablet_8pct bottom_padding_tablet_8pct\" data-column-margin=\"90px\" data-midnight=\"dark\"><div class=\"row_col_wrap_12 col span_12 dark left\"><div class=\"vc_col-sm-3\/5 vc_col-xs-12 wpb_column column_container vc_column_container col no-extra-padding right_margin_0px no-extra-padding_tablet no-extra-padding_phone \" data-padding-pos=\"right\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"fws_6979d391cfed1\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"70px\"><div class=\"row_col_wrap_12_inner col span_12 left\"><div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element vc_custom_1757931018298\"><div class=\"wpb_wrapper\"><ul><li>CEO ou Chief Revenue Officer (CRO) de PME et d\u2019ETI<\/li><li><i class=\"icon-default-style icon-salient-check accent-color\"><\/i>Directeur.trice de la transformation digitale<\/li><li><i class=\"icon-default-style icon-salient-check accent-color\"><\/i>Head of Marketing ou Chief Marketing Officer (CMO)<\/li><li><i class=\"icon-default-style icon-salient-check accent-color\"><\/i>Directeur.trice des syst\u00e8mes d\u2019information<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce41433 elementor-widget elementor-widget-text-editor\" data-id=\"ce41433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Votre entreprise souhaite int\u00e9grer un CRM \u00e0 son \u00e9cosyst\u00e8me de solutions ? D\u00e9couvrez tout ce qu\u2019il faut savoir avant de vous lancer dans un projet CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54d9f5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c54d9f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.contact.cloudity.com\/l\/984231\/2025-09-11\/214rpy\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger notre mod\u00e8le de cahier des charges CRM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f0b07b e-con-full e-flex e-con e-child\" data-id=\"1f0b07b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf3376 elementor-widget elementor-widget-image\" data-id=\"5cf3376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Aquisadresse-1024x1024.jpg\" class=\"attachment-large size-large wp-image-15507\" alt=\"\" srcset=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Aquisadresse-1024x1024.jpg 1024w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Aquisadresse-300x300.jpg 300w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Aquisadresse-150x150.jpg 150w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Aquisadresse-768x768.jpg 768w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/20241129-Cloudity-LivreBlanc-Carre-Aquisadresse.jpg 1040w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b002c elementor-widget elementor-widget-spacer\" data-id=\"61b002c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7b88f3 hero-grid e-flex e-con-boxed e-con e-parent\" data-id=\"d7b88f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca0bfd elementor-widget elementor-widget-heading\" data-id=\"3ca0bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ \u2013 Introduction \u00e0 l\u2019impl\u00e9mentation d\u2019un projet CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f07436 elementor-widget elementor-widget-text-editor\" data-id=\"7f07436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La mise en \u0153uvre d\u2019un projet CRM soul\u00e8ve toujours de nombreuses questions. N\u2019h\u00e9sitez pas \u00e0\u00a0<strong>consulter notre FAQ<\/strong>\u00a0en compl\u00e9ment du t\u00e9l\u00e9chargement de notre livre blanc, vous pourrez d\u2019ores et d\u00e9j\u00e0 y trouver des \u00e9l\u00e9ments de r\u00e9ponse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4809eb elementor-widget elementor-widget-spacer\" data-id=\"b4809eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d63c2d elementor-widget elementor-widget-n-accordion\" data-id=\"0d63c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1400\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1400\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> D\u00e9finition - Qu\u2019est-ce qu\u2019un projet CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1400\" class=\"elementor-element elementor-element-71d2e59 e-con-full e-flex e-con e-child\" data-id=\"71d2e59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f142d71 elementor-widget elementor-widget-text-editor\" data-id=\"f142d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un projet CRM (Customer Relationship Management) consiste pour votre entreprise \u00e0\u00a0<strong>mettre en place une solution technologique et organisationnelle<\/strong>\u00a0visant \u00e0 optimiser la gestion de vos relations clients. Il existe de nombreux CRM sur le march\u00e9 \u2013 \u00e0 l\u2019instar de Salesforce, Hubspot, Sellsy ou encore Pipedrive \u2013 et tous ne pr\u00e9sentent pas les m\u00eames fonctionnalit\u00e9s.<\/p><p>Mais pour une PME ou une ETI comme la v\u00f4tre, un projet CRM bien structur\u00e9 ne se limite pas \u00e0 l\u2019int\u00e9gration d\u2019un logiciel : il repose sur une\u00a0<strong>strat\u00e9gie claire<\/strong>, une\u00a0<strong>compr\u00e9hension approfondie de vos besoins<\/strong>\u00a0sp\u00e9cifiques et un<strong>\u00a0accompagnement d\u00e9di\u00e9<\/strong>\u00a0pour garantir le succ\u00e8s de votre d\u00e9marche. Tout l\u2019enjeu d\u2019un projet CRM est donc de d\u00e9finir et d\u2019identifier :<\/p><p>1) Vos objectifs<\/p><p>2) Les besoins \u00e0 couvrir au sein de votre organisation<\/p><p>3) Le logiciel le plus adapt\u00e9 \u00e0 votre entreprise<\/p><p>4) Le process d\u2019impl\u00e9mentation \u00e0 privil\u00e9gier pour int\u00e9grer ledit CRM \u00e0 votre \u00e9cosyst\u00e8me de solutions<\/p><p>5) Les experts (int\u00e9grateurs, consultants etc.) les mieux \u00e0 m\u00eame de vous accompagner dans cette d\u00e9marche.<\/p><p>Un projet CRM inclut donc l\u2019ensemble de ces \u00e9tapes cl\u00e9s, depuis les\u00a0<strong>premiers comparatifs\u00a0<\/strong>jusqu\u2019au calcul du\u00a0<strong>taux d\u2019adoption<\/strong>\u00a0de la solution par vos \u00e9quipes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1401\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1401\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Pourquoi l\u2019int\u00e9gration d\u2019un CRM est-il un enjeu cl\u00e9 pour votre organisation ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1401\" class=\"elementor-element elementor-element-fd40bcf e-con-full e-flex e-con e-child\" data-id=\"fd40bcf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4234dd elementor-widget elementor-widget-text-editor\" data-id=\"e4234dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019impl\u00e9mentation d\u2019un CRM peut r\u00e9pondre \u00e0\u00a0<strong>diff\u00e9rents objectifs<\/strong>\u00a0: centraliser vos donn\u00e9es clients, automatiser vos processus m\u00e9tiers (ventes, marketing, service client) ou encore tirer parti d\u2019outils avanc\u00e9s comme l\u2019analyse pr\u00e9dictive ou l\u2019intelligence artificielle pour augmenter vos ventes et votre taux de conversion.<\/p><p>Quels que soient les objectifs vis\u00e9s cependant, rares sont les entreprises qui ne s\u2019\u00e9quipent pas d\u2019un CRM dans les cinq premi\u00e8res ann\u00e9es suivant leur cr\u00e9ation. Et pour cause, selon une \u00e9tude men\u00e9e par Webinarcare,\u00a0<strong>92% des entreprises adeptes de ces solutions estiment que leur logiciel CRM joue un r\u00f4le moteur dans la r\u00e9alisation de leurs objectifs de revenus<\/strong>.<\/p><p>La mise en place d\u2019un CRM ne va toutefois pas de soi : il s\u2019agit d\u2019un projet hautement strat\u00e9gique susceptible d\u2019avoir un impact significatif et durable sur votre entreprise \u2013 qu\u2019il soit positif ou n\u00e9gatif. Il est donc primordial de ne pas se tromper de solution et d\u2019anticiper au mieux son int\u00e9gration pour garantir un maximum d\u2019adoption par vos \u00e9quipes. Pour en savoir plus sur les\u00a0<strong>crit\u00e8res de r\u00e9ussite d\u2019un projet CRM<\/strong>, n\u2019h\u00e9sitez pas \u00e0\u00a0t\u00e9l\u00e9charger notre livre blanc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1402\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1402\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quels sont les b\u00e9n\u00e9fices d\u2019un CRM pour votre entreprise ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1402\" class=\"elementor-element elementor-element-724192d e-con-full e-flex e-con e-child\" data-id=\"724192d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68eca3f elementor-widget elementor-widget-text-editor\" data-id=\"68eca3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"toggle default open\" data-inner-wrap=\"true\"><div><div class=\"inner-toggle-wrap\"><div class=\"nectar-responsive-text font_size_min_14px font_size_max_20px font_size_desktop_1-1vw font_line_height_1-6\"><p>Outre l\u2019<strong>am\u00e9lioration globale de la relation client<\/strong>, qui se traduit par le d\u00e9ploiement d\u2019une exp\u00e9rience personnalis\u00e9e et centr\u00e9e sur les besoins de vos prospects, un CRM vous permet \u00e9galement de r\u00e9pondre \u00e0 la fois plus rapidement et plus efficacement aux requ\u00eates de vos clients, tout en facilitant l\u2019<strong>optimisation de vos process m\u00e9tiers<\/strong>. Une telle \u00e9volution repose sur plusieurs leviers :<\/p><\/div><div class=\"nectar-fancy-ul font_size_min_14px font_size_max_20px font_size_desktop_1-1vw font_line_height_1-6\" data-list-icon=\"dot\" data-animation=\"false\" data-animation-delay=\"0\" data-spacing=\"15px\" data-alignment=\"left\"><ul><li>La\u00a0<strong>centralisation de vos donn\u00e9es clients<\/strong>\u00a0(coordonn\u00e9es, historique des interactions, pr\u00e9f\u00e9rences etc.) dans une base de donn\u00e9es unique, fiable, structur\u00e9e et r\u00e9guli\u00e8rement mise \u00e0 jour ;<\/li><li>L\u2019<strong>automatisation de vos processus m\u00e9tiers<\/strong>\u00a0qui se traduit par l\u2019automatisation des t\u00e2ches r\u00e9p\u00e9titives et la standardisation des workflows, r\u00e9sultant sur une plus grande productivit\u00e9 ;<\/li><li>L\u2019<strong>analyse de vos donn\u00e9es et le suivi de vos performances<\/strong>, via des tableaux de bord personnalis\u00e9s pour mesurer en temps r\u00e9el les performances de vos campagnes, de votre service client et de votre force de vente ;<\/li><li>Une\u00a0<strong>meilleure collaboration entre vos diff\u00e9rents services<\/strong>\u00a0et d\u00e9partements (m\u00e9tiers et supports, notamment entre les \u00e9quipes commerciales, marketing et service client), avec plus de fluidit\u00e9 dans la communication et le partage des informations, et une approche unifi\u00e9e du client ;<\/li><li>La<strong>\u00a0fid\u00e9lisation et l\u2019acquisition de nouveaux clients\u00a0<\/strong>gr\u00e2ce \u00e0 un meilleur suivi des interactions et \u00e0 la g\u00e9n\u00e9ration de leads qualifi\u00e9s, aboutissant \u00e0 un taux de r\u00e9tention et de conversion en hausse ;<\/li><li>Une\u00a0<strong>acc\u00e9l\u00e9ration de votre transformation digitale<\/strong>\u00a0via la mise en place de syst\u00e8mes plus faciles \u00e0 maintenir et \u00e0 faire \u00e9voluer en y int\u00e9grant les technologies les plus avanc\u00e9es du march\u00e9 (notamment l\u2019IA pr\u00e9dictive et g\u00e9n\u00e9rative) \u2013 et ce, pour adopter une gestion plus agile et proactive des besoins clients ;<\/li><li>Une\u00a0<strong>gestion plus efficace de vos campagnes marketing<\/strong>, reposant sur une segmentation mieux cibl\u00e9e de vos audiences et sur un calcul pr\u00e9cis de votre ROI (retour sur investissement).<\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\">\u00a0<\/h3><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1403\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1403\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Projet CRM et marketing automation : quels gains pour votre organisation ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1403\" class=\"elementor-element elementor-element-b8ffa94 e-con-full e-flex e-con e-child\" data-id=\"b8ffa94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b772d2c elementor-widget elementor-widget-text-editor\" data-id=\"b772d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le\u00a0<a href=\"https:\/\/www.salesforce.com\/fr\/learning-centre\/marketing\/what-is-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">marketing automation<\/a>\u00a0 consiste \u00e0\u00a0<strong>automatiser des actions manuelles et r\u00e9p\u00e9titives<\/strong>\u00a0de vos campagnes marketing, afin d\u2019optimiser la gestion de votre temps et de vos ressources. De nombreux CRM incluent des fonctionnalit\u00e9s de marketing automation qui vous permettent en outre de collecter de la data client de qualit\u00e9 et de d\u00e9velopper des campagnes plus efficaces car mieux cibl\u00e9es.<\/p><p>C\u2019est\u00a0<strong>notamment le cas de Salesforce<\/strong>, qui a int\u00e9gr\u00e9 dans chaque cloud de son \u00e9cosyst\u00e8me \u2013 et notamment Marketing Cloud \u2013 des fonctionnalit\u00e9s d\u2019automatisation avanc\u00e9es, permettant de construire facilement des parcours clients optimis\u00e9s et des parcours parfaitement segment\u00e9s pour vos leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1404\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1404\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Comment construire le cahier des charges de votre projet CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1404\" class=\"elementor-element elementor-element-8aacdb0 e-con-full e-flex e-con e-child\" data-id=\"8aacdb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b020591 elementor-widget elementor-widget-text-editor\" data-id=\"b020591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tout projet CRM digne de ce nom doit en effet reposer sur un\u00a0<strong>cahier des charges structur\u00e9 et complet<\/strong>. Chaque entreprise \u00e9tant unique, le cahier des charges relatif \u00e0 votre projet CRM se devra de prendre en compte toutes vos sp\u00e9cificit\u00e9s. Toutefois, des trames (ou fil rouge) existent pour vous guider dans ce travail pr\u00e9paratoire primordial.<\/p><p>Avec plus de 950 projets d\u2019impl\u00e9mentation \u00e0 leur actif, nos experts ont con\u00e7u au fil des ann\u00e9es une m\u00e9thodologie it\u00e9rative puissante, reposant sur un cahier des charges exhaustif. N\u2019h\u00e9sitez pas \u00e0\u00a0<a href=\"https:\/\/cloudity.com\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\">prendre contact avec notre \u00e9quipe<\/a>\u00a0pour \u00eatre accompagn\u00e9.e dans l\u2019analyse de vos besoins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1405\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1405\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quelles sont les \u00e9tapes cl\u00e9s d\u2019un projet CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1405\" class=\"elementor-element elementor-element-d50da3d e-con-full e-flex e-con e-child\" data-id=\"d50da3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db55d77 elementor-widget elementor-widget-text-editor\" data-id=\"db55d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour \u00eatre men\u00e9 \u00e0 bien dans les meilleures conditions, un projet CRM doit \u00eatre impl\u00e9ment\u00e9\u00a0<strong>\u00e9tape par \u00e9tape suivant une m\u00e9thodologie bien pr\u00e9cise<\/strong>. C\u2019est un des points abord\u00e9s en d\u00e9tail par nos experts dans notre livre blanc intitul\u00e9 : Les secrets d\u2019un projet CRM r\u00e9ussi,\u00a0<a href=\"https:\/\/cloudity.com\/fr\/secrets-projet-crm-reussi\/#ebook\">t\u00e9l\u00e9chargeable ici<\/a>\u00a0. Depuis l\u2019\u00e9tape de cadrage jusqu\u2019\u00e0 l\u2019\u00e9tape du d\u00e9ploiement de la solution aupr\u00e8s de vos \u00e9quipes, nos consultants vous guident tout au long de votre d\u00e9marche d\u2019int\u00e9gration de la plateforme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1406\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1406\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Comment s\u2019effectuent le cadrage et le d\u00e9ploiement d\u2019un projet CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1406\" class=\"elementor-element elementor-element-596c04a e-con-full e-flex e-con e-child\" data-id=\"596c04a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e20c4 elementor-widget elementor-widget-text-editor\" data-id=\"a3e20c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La r\u00e9ussite d\u2019un projet CRM repose notamment sur la\u00a0<strong>phase de cadrage<\/strong>, qui consiste \u00e0 analyser en profondeur vos besoins pour chiffrer le projet, et notamment la phase de conception et de d\u00e9ploiement de la solution. L\u2019id\u00e9al est de vous faire accompagner par un\u00a0<a href=\"https:\/\/cloudity.com\/fr\/\" target=\"_blank\" rel=\"noopener\">partenaire int\u00e9grateur expert<\/a>\u00a0de la plateforme que vous aurez choisie.<\/p><p>Ce dernier vous aide \u00e0 structurer l\u2019analyse de vos besoins et \u00e0\u00a0<strong>construire un plan d\u2019actions\u00a0<\/strong>pour planifier chaque \u00e9tape du projet. Il vous aide \u00e9galement \u00e0 identifier des utilisateurs cl\u00e9s (<em>key users<\/em>) dans vos diff\u00e9rents services en interne pour analyser vos processus, cartographier vos besoins et porter votre choix sur la solution la plus adapt\u00e9e \u00e0 votre organisation. C\u2019est sur la base de ce\u00a0<strong>plan d\u2019actions, g\u00e9n\u00e9ralement structur\u00e9 en lots\u00a0<\/strong>(livraison de diff\u00e9rentes fonctionnalit\u00e9s \u00e9tape par \u00e9tape), que se d\u00e9roulent les phases de conception et de d\u00e9ploiement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1407\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1407\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quel est le taux d\u2019adoption d\u2019un projet CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1407\" class=\"elementor-element elementor-element-7a6c3d0 e-con-full e-flex e-con e-child\" data-id=\"7a6c3d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b08eaad elementor-widget elementor-widget-text-editor\" data-id=\"b08eaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ce\u00a0<strong>taux d\u2019adoption est propre \u00e0 chaque organisation<\/strong>, mais nous pouvons en revanche vous aiguiller sur les facteurs qui peuvent influer (en bien ou en mal) sur l\u2019adoption de la solution aupr\u00e8s de vos \u00e9quipes. A commencer par\u00a0<strong>l\u2019identification des bons utilisateurs cl\u00e9s<\/strong>\u00a0en interne et leur implication d\u00e8s le d\u00e9but du projet, la prise en compte des\u00a0<strong>enjeux de change et de formation<\/strong>, et la communication autour du projet. Nos experts vous en disent plus dans\u00a0notre livre blanc, \u00e0 t\u00e9l\u00e9charger ici\u00a0\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1408\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1408\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Budget - Combien co\u00fbte un projet CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1408\" class=\"elementor-element elementor-element-69ab582 e-con-full e-flex e-con e-child\" data-id=\"69ab582\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e746ffe elementor-widget elementor-widget-text-editor\" data-id=\"e746ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u00e0 encore,\u00a0<strong>le co\u00fbt d\u2019un tel projet d\u00e9pend de vos besoins<\/strong>, de la plateforme sur laquelle vous aurez port\u00e9 votre choix, et de la<a href=\"https:\/\/cloudity.com\/fr\/#qui-sommes-nous\" target=\"_blank\" rel=\"noopener\">\u00a0qualit\u00e9 de l\u2019accompagnement de votre partenaire int\u00e9grateur<\/a>, dont les conseils peuvent vous faire gagner un temps pr\u00e9cieux et des investissements cons\u00e9quents. Pour\u00a0<strong>obtenir un chiffrage pr\u00e9cis<\/strong>,\u00a0<a href=\"https:\/\/cloudity.com\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\">contactez notre service support<\/a>\u00a0pour obtenir une premi\u00e8re estimation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1409\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1409\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quels sont les meilleurs outils et logiciels CRM du march\u00e9 ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1409\" class=\"elementor-element elementor-element-f8de021 e-con-full e-flex e-con e-child\" data-id=\"f8de021\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11cd220 elementor-widget elementor-widget-text-editor\" data-id=\"11cd220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"nectar-responsive-text font_size_min_14px font_size_max_20px font_size_desktop_1-1vw font_line_height_1-6\"><p>Il est difficile de r\u00e9pondre \u00e0 cette question sachant qu\u2019en fonction des sp\u00e9cificit\u00e9s de votre organisation, une plateforme pourra \u00eatre plus adapt\u00e9e qu\u2019une autre \u00e0 votre situation. Il existe en revanche\u00a0<strong>plusieurs r\u00e9f\u00e9rences incontournables<\/strong>, dont nous vous avons r\u00e9sum\u00e9 les sp\u00e9cificit\u00e9s ici :<\/p><\/div><div class=\"nectar-fancy-ul font_size_min_14px font_size_max_20px font_size_desktop_1-1vw font_line_height_1-6\" data-list-icon=\"dot\" data-animation=\"false\" data-animation-delay=\"0\" data-spacing=\"default\" data-alignment=\"left\"><ul><li><strong>Salesforce<\/strong>\u00a0: leader incontest\u00e9 du march\u00e9 des CRM et r\u00e9put\u00e9 pour sa flexibilit\u00e9 et son \u00e9cosyst\u00e8me complet, il propose des solutions modulables adapt\u00e9es aux entreprises de toutes tailles, y compris les PME et les ETI. Son interface conviviale et sa riche biblioth\u00e8que d\u2019applications permettent une personnalisation avanc\u00e9e selon les besoins m\u00e9tiers. De plus, Salesforce int\u00e8gre des outils puissants d\u2019intelligence artificielle (Einstein et Agentforce notamment) pour l\u2019analyse pr\u00e9dictive, la personnalisation et l\u2019automatisation des t\u00e2ches. Sa capacit\u00e9 \u00e0 \u00e9voluer avec l\u2019entreprise et son orientation cloud en font une solution id\u00e9ale pour les organisations souhaitant innover et se d\u00e9velopper rapidement.<\/li><li><strong>Hubspot<\/strong>\u00a0: initialement outil de marketing automation, Hubspot a peu \u00e0 peu int\u00e9gr\u00e9 des fonctionnalit\u00e9s de ventes et de gestion de la relation clients. Il est connu pour sa facilit\u00e9 d\u2019installation et son approche centr\u00e9e sur l\u2019inbound marketing.<\/li><li><strong>Microsoft Dynamics 365<\/strong>\u00a0: cette solution combine la puissance d\u2019un CRM et d\u2019un ERP, offrant une solution compl\u00e8te pour les entreprises cherchant \u00e0 g\u00e9rer \u00e0 la fois leurs relations clients et leurs processus internes.<\/li><li><strong>Zoho CRM<\/strong>\u00a0: solution \u00e9conomique et flexible, pris\u00e9e par les PME pour sa simplicit\u00e9 et son rapport qualit\u00e9-prix, elle offre une large gamme de fonctionnalit\u00e9s, y compris l\u2019automatisation des ventes, l\u2019analyse des donn\u00e9es et l\u2019int\u00e9gration avec d\u2019autres outils de la suite Zoho.<\/li><li><strong>Pipedrive<\/strong>\u00a0: Pipedrive est un CRM sp\u00e9cialis\u00e9 dans la gestion des ventes, particuli\u00e8rement adapt\u00e9 aux entreprises ayant une forte orientation commerciale. Sa fonctionnalit\u00e9 phare est son pipeline visuel, qui permet un suivi clair et intuitif des opportunit\u00e9s \u00e0 chaque \u00e9tape du cycle de vente.<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-14010\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"11\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-14010\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Comment choisir le bon logiciel CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-14010\" class=\"elementor-element elementor-element-18d5dbf e-con-full e-flex e-con e-child\" data-id=\"18d5dbf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da2cd0 elementor-widget elementor-widget-text-editor\" data-id=\"2da2cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"nectar-responsive-text font_size_min_14px font_size_max_20px font_size_desktop_1-1vw font_line_height_1-6\"><p>Comme son nom l\u2019indique, un bon logiciel CRM se doit de\u00a0<strong>vous aider \u00e0 am\u00e9liorer votre relationnel client<\/strong>\u00a0\u2013 ce qui n\u2019est possible que si vous avez identifi\u00e9 en amont vos objectifs et les points \u00e0 am\u00e9liorer dans votre syst\u00e8me existant. Avant de r\u00e9aliser un\u00a0<strong>comparatif des CRM pr\u00e9sents sur le march\u00e9<\/strong>, prenez en compte la taille de votre entreprise, vos processus m\u00e9tiers et votre budget. \u00c9valuez \u00e9galement la facilit\u00e9 d\u2019utilisation, les possibilit\u00e9s de personnalisation et l\u2019int\u00e9gration avec vos outils existants.<\/p><p>Enfin, pour faire le meilleur choix, il est recommand\u00e9 de\u00a0<a href=\"https:\/\/cloudity.com\/fr\/services\/\" target=\"_blank\" rel=\"noopener\">vous faire accompagner par un partenaire int\u00e9grateur<\/a>. Celui-ci analysera vos besoins sp\u00e9cifiques et vous aidera \u00e0 s\u00e9lectionner la solution CRM la plus adapt\u00e9e \u00e0 vos objectifs de croissance.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-14011\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"12\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-14011\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Qu\u2019est-ce qu\u2019un chef de projet CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-14011\" class=\"elementor-element elementor-element-d89e8a7 e-con-full e-flex e-con e-child\" data-id=\"d89e8a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66c8d5e elementor-widget elementor-widget-text-editor\" data-id=\"66c8d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"nectar-responsive-text font_size_min_14px font_size_max_20px font_size_desktop_1-1vw font_line_height_1-6\"><p>Un\u00a0<strong>chef de projet CRM\u00a0<\/strong>est un professionnel charg\u00e9 de piloter l\u2019impl\u00e9mentation et l\u2019optimisation d\u2019une solution de gestion de la relation client (CRM) au sein d\u2019une entreprise. Il joue un r\u00f4le cl\u00e9 dans la coordination entre les \u00e9quipes internes, le fournisseur de la solution CRM et, si n\u00e9cessaire, le partenaire int\u00e9grateur.<\/p><p>Ses responsabilit\u00e9s incluent la\u00a0<strong>d\u00e9finition des besoins m\u00e9tiers<\/strong>, la planification des diff\u00e9rentes \u00e9tapes du projet, la gestion du budget et des ressources, ainsi que le suivi des performances post-impl\u00e9mentation. Le chef de projet CRM s\u2019assure \u00e9galement de la formation des \u00e9quipes et de l\u2019adoption des nouveaux outils par les utilisateurs.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-14012\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"13\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-14012\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Faut-il anticiper certains besoins de formation ou de change \u00e0 l\u2019occasion d\u2019un projet CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-14012\" class=\"elementor-element elementor-element-cecd707 e-con-full e-flex e-con e-child\" data-id=\"cecd707\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-830db56 elementor-widget elementor-widget-text-editor\" data-id=\"830db56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"nectar-responsive-text font_size_min_14px font_size_max_20px font_size_desktop_1-1vw font_line_height_1-6\"><p>Pour maximiser l\u2019adoption d\u2019une solution CRM par vos \u00e9quipes, il est bien entendu recommand\u00e9 d\u2019anticiper les enjeux de formation et de change (accompagnement au changement).<\/p><p>Une fois le projet bien identifi\u00e9 par vos utilisateurs, concevez un accompagnement align\u00e9 avec votre communication, int\u00e9grant des cas pratiques pertinents. En accompagnant ces ambassadeurs, vous leur permettez non seulement de jouer un r\u00f4le dans la mont\u00e9e en comp\u00e9tence de vos collaborateurs lors du d\u00e9ploiement, mais aussi de soutenir les \u00e9quipes au quotidien dans l\u2019utilisation de l\u2019outil.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-14013\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"14\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-14013\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Le CRM doit-il s\u2019adapter \u00e0 mon entreprise ou mon entreprise doit-elle s\u2019adapter au CRM ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-14013\" class=\"elementor-element elementor-element-3e2087a e-con-full e-flex e-con e-child\" data-id=\"3e2087a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-252d9ac elementor-widget elementor-widget-text-editor\" data-id=\"252d9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"nectar-responsive-text font_size_min_14px font_size_max_20px font_size_desktop_1-1vw font_line_height_1-6\"><p>Chaque entreprise a ses propres process et modes de fonctionnement, et l\u2019int\u00e9gration d\u2019un CRM aboutit \u00e0 une\u00a0<strong>modification profonde des processus de l\u2019organisation<\/strong>. Bien entendu, tout CRM digne de ce nom a vocation \u00e0 s\u2019adapter \u00e0 votre fa\u00e7on de fonctionner, mais un projet CRM est \u00e9galement l\u2019occasion de\u00a0<strong>revoir ses processus afin de mieux tirer partie des nouvelles potentialit\u00e9s<\/strong>\u00a0de l\u2019outil.<\/p><p>La mise en place d\u2019un CRM peut ainsi vous faire\u00a0<strong>gagner en efficacit\u00e9<\/strong>\u00a0et vous aider \u00e0 optimiser vos processus, d\u2019o\u00f9 l\u2019int\u00e9r\u00eat de\u00a0<strong>vous d\u00e9tacher de vos solutions existantes<\/strong>\u00a0et de penser \u201cout of the box\u201d pour privil\u00e9gier la solution la plus efficace plut\u00f4t que de vouloir absolument reproduire ce que vous aviez avant. C\u2019est d\u2019ailleurs le r\u00f4le de votre partenaire int\u00e9grateur de vous conseiller et de vous proposer des am\u00e9liorations sur la base des fonctionnalit\u00e9s natives de la plateforme, et de ce qui peut \u00eatre d\u00e9velopp\u00e9 sp\u00e9cifiquement pour vous.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-14014\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"15\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-14014\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Comment maintenir et faire \u00e9voluer votre CRM au fil du temps ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-14014\" class=\"elementor-element elementor-element-52f4965 e-con-full e-flex e-con e-child\" data-id=\"52f4965\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cca4c1 elementor-widget elementor-widget-text-editor\" data-id=\"6cca4c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"nectar-responsive-text font_size_min_14px font_size_max_20px font_size_desktop_1-1vw font_line_height_1-6\"><p>Votre entreprise \u00e9volue au fil du temps, de m\u00eame que les technologies qui soutiennent votre croissance. C\u2019est \u00e9galement le cas de votre CRM. Il est non seulement important d\u2019assurer la\u00a0<strong>maintenance de votre outil de gestion de la relation client<\/strong>, mais \u00e9galement de veiller \u00e0 ce qu\u2019il\u00a0<a href=\"https:\/\/cloudity.com\/fr\/actualites\/10-questions-pour-evaluer-adequation-crm-a-vos-besoins-actuels\/\" target=\"_blank\" rel=\"noopener\">\u00e9volue avec votre organisation<\/a>. Un projet CRM ne s\u2019arr\u00eate pas \u00e0 son d\u00e9ploiement et doit pouvoir prendre en compte vos nouveaux processus, au risque de devenir rapidement obsol\u00e8te.\u00a0<a href=\"https:\/\/cloudity.com\/fr\/secrets-projet-crm-reussi\/#ebook\">T\u00e9l\u00e9chargez notre livre blanc<\/a>\u00a0pour d\u00e9couvrir les conseils de nos experts en mati\u00e8re de maintenance et d\u2019\u00e9volutivit\u00e9.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-14015\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"16\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-14015\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Exemple de projet CRM - D\u00e9couvrez une \u00e9tude de cas concr\u00e8te <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\"><rect width=\"32\" height=\"32\" fill=\"#0053ff\" rx=\"16\"><\/rect><path fill=\"none\" stroke=\"#fff\" stroke-width=\"2.472\" d=\"M13.17 10.77 18.523 16.123 13.17 21.476\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect y=\"32\" width=\"32\" height=\"32\" rx=\"16\" transform=\"rotate(-90 0 32)\" fill=\"#0053FF\"><\/rect><path d=\"M10.771 18.8308L16.1233 13.4785L21.4756 18.8308\" stroke=\"white\" stroke-width=\"2.47164\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-14015\" class=\"elementor-element elementor-element-89eaa2f e-con-full e-flex e-con e-child\" data-id=\"89eaa2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93c253c elementor-widget elementor-widget-text-editor\" data-id=\"93c253c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"nectar-responsive-text font_size_min_14px font_size_max_20px font_size_desktop_1-1vw font_line_height_1-6\"><p>L\u2019int\u00e9gration d\u2019un CRM \u00e0 une organisation, concr\u00e8tement, \u00e7a ressemble \u00e0 quoi, qu\u2019est-ce que cela apporte et comment s\u2019y prendre ? Pour vous donner une id\u00e9e plus pr\u00e9cise avec un\u00a0<strong>exemple concret de projet CRM<\/strong>, d\u00e9couvrez le cas d\u2019Atlantem, entreprise figurant parmi les leaders fran\u00e7ais de la fabrication de portes, fen\u00eatres et volets. Avec l\u2019aide de Cloudity, Atlantem a int\u00e9gr\u00e9 avec succ\u00e8s le CRM Salesforce \u00e0 son \u00e9cosyst\u00e8me de solutions, projet de longue haleine qui aura exig\u00e9 une bonne pr\u00e9paration et une vision strat\u00e9gique \u00e0 long terme pour \u00eatre men\u00e9 \u00e0 bien.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les secrets d\u2019un projet CRM r\u00e9ussiComment r\u00e9diger votre cahier des charges CRM ? De l\u2019automatisation \u00e0 l\u2019intelligence artificielle : 6 bonnes pratiques pour booster la croissance de votre ETI T\u00e9l\u00e9charger le livre blanc 73 % des entreprises fran\u00e7aises ont d\u00e9j\u00e0 mis\u00e9 sur un CRM pour booster leur croissance. Et vous ? Le saviez-vous ? Un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Les secrets d'un projet CRM r\u00e9ussi - Livre blanc - Cloudity","_seopress_titles_desc":"Les secrets d\u2019un projet CRM r\u00e9ussiComment r\u00e9diger votre cahier des charges CRM ?","_seopress_robots_index":"","footnotes":""},"class_list":["post-15504","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/pages\/15504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/comments?post=15504"}],"version-history":[{"count":1,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/pages\/15504\/revisions"}],"predecessor-version":[{"id":22938,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/pages\/15504\/revisions\/22938"}],"wp:attachment":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/media?parent=15504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}