{"id":10412,"date":"2024-04-02T11:40:40","date_gmt":"2024-04-02T11:40:40","guid":{"rendered":"https:\/\/lightgoldenrodyellow-horse-236112.hostingersite.com\/resources\/transformez-les-strategies-dexecution-de-vos-equipes-commerciales-avec-salesforce-consumer-goods-cloud\/"},"modified":"2026-01-21T16:00:55","modified_gmt":"2026-01-21T16:00:55","slug":"transformez-les-strategies-dexecution-de-vos-equipes-commerciales-avec-salesforce-consumer-goods-cloud","status":"publish","type":"post","link":"https:\/\/cloudity.com\/fr\/transformez-les-strategies-dexecution-de-vos-equipes-commerciales-avec-salesforce-consumer-goods-cloud\/","title":{"rendered":"Transformez les strat\u00e9gies d&rsquo;ex\u00e9cution de vos \u00e9quipes commerciales avec Salesforce Consumer Goods Cloud"},"content":{"rendered":"<div id=\"fws_6970b90925a1d\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h5>Proposer les bons produits au bon moment au bon magasin : voil\u00e0 un des enjeux principaux auquel doivent faire face les soci\u00e9t\u00e9s de biens de grande consommation afin d\u2019accro\u00eetre leurs revenus.<\/h5>\n<h5>Gestion des emplacements de produits, gestion des promotions, gestion des commandes, gestion des visites et enqu\u00eates en point de vente\u00a0: comment r\u00e9duire le temps de ces activit\u00e9s op\u00e9rationnelles\u00a0pour les \u00e9quipes terrain tout en acc\u00e9l\u00e9rant les ventes et en am\u00e9liorant l\u2019exp\u00e9rience des consommateurs en magasin ?<\/h5>\n<h5>La technologie apporte une r\u00e9ponse concr\u00e8te \u00e0 ces besoins. En l\u2019occurrence, le leader mondial du CRM, Salesforce, propose une solution qui transforme les strat\u00e9gies d\u2019ex\u00e9cution commerciale. Cette solution\u00a0:\u00a0<strong>Consumer Goods Cloud.<br \/>\n<\/strong><br \/>\nAu travers de ses nombreuses fonctionnalit\u00e9s, Consumer Goods Cloud propose trois mani\u00e8res cl\u00e9s de simplifier le quotidien des commerciaux.<\/h5>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h3 class=\"vc_custom_heading\">La planification des visites ou comment prioriser les points de ventes<\/h3>\n<div id=\"fws_6970b9093dadc\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg\"><\/div>\n<\/div>\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Selon vos besoins business et vos propres crit\u00e8res, hi\u00e9rarchisez vos points de vente \u00e0 visiter.<br \/>\nChoisissez vous-m\u00eame quelles donn\u00e9es de point vente vous int\u00e9ressent pour prioriser vos visites.<\/p>\n<p>Ou mieux, laisser l\u2019intelligence artificielle (IA) faire ce travail pour vous. En effet la solution dispose d\u2019une fonctionnalit\u00e9 d\u2019IA, \u00ab\u00a0Einstein Visit Recommendations\u00a0\u00bb, qui selon les sp\u00e9cificit\u00e9s de chaque magasin vous recommandera\u00a0:<\/p>\n<ul>\n<li>Ceux \u00e0 visiter en priorit\u00e9<\/li>\n<li>Mais aussi les t\u00e2ches prioritaires \u00e0 y effectuer\u00a0pendant la visite<\/li>\n<\/ul>\n<p>Le plus, une carte int\u00e9gr\u00e9e optimise les itin\u00e9raires de visites.<\/p>\n<p>En bref, la solution propose une roadmap claire et anticip\u00e9e de visites de la journ\u00e9e aux commerciaux.<\/p>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><img fetchpriority=\"high\" decoding=\"async\" class=\"img-with-animation skip-lazy \" src=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Maps.png\" sizes=\"(max-width: 595px) 100vw, 595px\" srcset=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Maps.png 595w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_Maps-300x212.png 300w\" alt=\"\" width=\"595\" height=\"421\" data-delay=\"0\" data-animation=\"none\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"vc_custom_heading\">L&rsquo;ex\u00e9cution facilit\u00e9e des op\u00e9rations gr\u00e2ce \u00e0 la mobilit\u00e9<\/h3>\n<div id=\"fws_6970b90948acb\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg\"><\/div>\n<\/div>\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><img decoding=\"async\" class=\"img-with-animation skip-lazy \" src=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/cg_494_form.jpg\" sizes=\"(max-width: 463px) 100vw, 463px\" srcset=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/cg_494_form.jpg 463w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_cg_494_form-300x207.jpg 300w\" alt=\"\" width=\"463\" height=\"320\" data-delay=\"0\" data-animation=\"none\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Lors d\u2019une visite en magasin, les op\u00e9rations telles que les inventaires de stock, l\u2019enregistrement des commandes, le contr\u00f4le des promotions, le contr\u00f4le de l\u2019emplacement des produits sont souvent chronophages et lourdes pour les commerciaux.<\/p>\n<p>Afin de r\u00e9duire le temps d\u2019ex\u00e9cution de ces t\u00e2ches, les commerciaux pourront les traiter simplement depuis un appareil mobile (tablette, smartphone\u2026).<\/p>\n<p>Prenons un exemple : depuis leur mobile, les commerciaux pourront prioriser les commandes de produits d\u00e9finis comme favoris dans un point de vente dans la solution, avec une quantit\u00e9 par d\u00e9faut, de fa\u00e7on qu\u2019ils soient r\u00e9guli\u00e8rement r\u00e9approvisionn\u00e9s.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_6970b9094c158\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\">\n<div class=\"inner-wrap row-bg-layer\">\n<div class=\"row-bg viewport-desktop\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<h3 class=\"vc_custom_heading\">L&rsquo;ex\u00e9cution des op\u00e9rations en mobilit\u00e9 offline<\/h3>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>En cas de visite d\u2019un point de vente d\u00e9pourvu de r\u00e9seau internet ou m\u00eame simplement en cas de panne de connexion internet sur son mobile, pas de panique pour vos commerciaux\u00a0!<br \/>\nEn effet, gr\u00e2ce \u00e0 l\u2019application mobile \u00ab\u00a0<strong>CG Retail Execution<\/strong>\u00a0<strong>Offline Mobile\u00a0\u00bb\u00a0<\/strong>de Consumer Goods Cloud<strong>,\u00a0<\/strong>les commerciaux peuvent traiter leurs op\u00e9rations terrains sans connexion internet, en stockant les donn\u00e9es offlines localement.<br \/>\nCes donn\u00e9es offline sont ensuite synchronis\u00e9es soit de fa\u00e7on programm\u00e9e ou d\u00e8s nouvelle connexion internet.<\/p>\n<\/div>\n<\/div>\n<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><img decoding=\"async\" class=\"img-with-animation skip-lazy \" src=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/ttp.png\" sizes=\"(max-width: 802px) 100vw, 802px\" srcset=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/ttp.png 802w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_ttp-300x175.png 300w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_ttp-768x448.png 768w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/ttp-800x468.png 800w\" alt=\"\" width=\"802\" height=\"468\" data-delay=\"0\" data-animation=\"none\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><strong>Et toutes les donn\u00e9es collect\u00e9es depuis mon mobile, on en fait quoi dans Salesforce Consumer Goods Cloud\u00a0?<\/strong><\/p>\n<p>Toutes les donn\u00e9es importantes relatives aux produits, \u00e0 leurs prix, \u00e0 leurs promotions, aux retours clients, collect\u00e9es durant les visites de points de vente, via un simple appareil mobile, peuvent \u00eatre ensuite pleinement exploit\u00e9es via des add-on du type\u00a0<strong>\u00ab\u00a0CRM<\/strong>\u00a0<strong>Analytics\u00a0\u00bb<\/strong>\u00a0qui analyse et consolide vos donn\u00e9es \u00e0 des fins de suivi, de strat\u00e9gie et donc d\u2019accroissement de revenus mais aussi d\u2019am\u00e9lioration d\u2019exp\u00e9rience consommateur.<\/p>\n<\/div>\n<\/div>\n<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy \" src=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/cg.jpg\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" srcset=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/cg.jpg 1012w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_cg-300x142.jpg 300w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_cg-768x363.jpg 768w\" alt=\"\" width=\"1012\" height=\"478\" data-delay=\"0\" data-animation=\"none\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Pour conclure, au travers de fonctionnalit\u00e9s qui priorisent et recommandent les visites et les op\u00e9rations commerciales \u00e0 effectuer, qui permettent l\u2019ex\u00e9cution de ces op\u00e9rations depuis un appareil mobile, qui facilitent la collecte et l\u2019analyse de donn\u00e9es clefs produits et retours client, Salesforce Consumer Goods Cloud est la solution qui booste pleinement la productivit\u00e9 des \u00e9quipes terrains en points de vente.<\/p>\n<p><strong>Envie d\u2019en savoir plus sur cette solution ou int\u00e9ress\u00e9 par une d\u00e9mo, contactez nos \u00e9quipes accr\u00e9dit\u00e9es, contactez Cloudity\u00a0!<\/strong><\/p>\n<\/div>\n<\/div>\n<p><a class=\"nectar-button large regular accent-color  regular-button\" href=\"https:\/\/cloudity.com\/fr\/contact\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\">Contactez nos \u00e9quipes<\/a><\/p>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Article r\u00e9dig\u00e9 par\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ferdinand-randria-41683918b?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAACzLwhIBKIUTDMNFQI5IgSZUbtMQYOfBEhw&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BKWFjl3dbTZKvg3vwNHhfrA%3D%3D\">Ferdinand Randria<\/a>\u00a0et\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/mourad-berriche-consultant-crm-data-digital?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAD5AxIBvYoe6EhDKeVtDN4upVVjWPqores&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BbD090u5QSS%2Bekvd%2F11oH3w%3D%3D\">Mourad Berriche<\/a>, Consultants Salesforce chez Cloudity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Proposer les bons produits au bon moment au bon magasin : voil\u00e0 un des enjeux principaux auquel doivent faire face les soci\u00e9t\u00e9s de biens de grande consommation afin d\u2019accro\u00eetre leurs revenus. Gestion des emplacements de produits, gestion des promotions, gestion des commandes, gestion des visites et enqu\u00eates en point de vente\u00a0: comment r\u00e9duire le temps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[213],"tags":[203],"class_list":["post-10412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-consumer-goods-cloud"],"acf":[],"_links":{"self":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/posts\/10412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/comments?post=10412"}],"version-history":[{"count":0,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/posts\/10412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/media\/6500"}],"wp:attachment":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/media?parent=10412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/categories?post=10412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/tags?post=10412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}