{"id":10418,"date":"2024-12-12T18:59:39","date_gmt":"2024-12-12T18:59:39","guid":{"rendered":"https:\/\/lightgoldenrodyellow-horse-236112.hostingersite.com\/resources\/audit-salesforce-comment-un-leader-europeen-de-la-logistique-et-de-la-supply-chain-a-transforme-son-crm\/"},"modified":"2026-07-29T13:11:25","modified_gmt":"2026-07-29T13:11:25","slug":"audit-salesforce-comment-un-leader-europeen-de-la-logistique-et-de-la-supply-chain-a-transforme-son-crm","status":"publish","type":"post","link":"https:\/\/cloudity.com\/fr\/audit-salesforce-comment-un-leader-europeen-de-la-logistique-et-de-la-supply-chain-a-transforme-son-crm\/","title":{"rendered":"Audit Salesforce : Comment un leader europ\u00e9en de la logistique et de la Supply Chain a transform\u00e9 son CRM"},"content":{"rendered":"<div id=\"fws_6970c76f3204b\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding right_margin_50px left_margin_50px inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2><strong>Une solution Salesforce sous-exploit\u00e9e dans un environnement complexe<\/strong><\/h2>\n<p><span data-contrast=\"auto\">Un leader europ\u00e9en familial dans la logistique et la supply chain utilisait Salesforce depuis 5 \u00e0 6 ans. Cette solution, cens\u00e9e dynamiser les ventes et am\u00e9liorer la productivit\u00e9 commerciale, \u00e9tait jug\u00e9e trop complexe et peu intuitive par les utilisateurs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">R\u00e9sultat\u202f: une adoption tr\u00e8s limit\u00e9e par les \u00e9quipes commerciales.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Au-del\u00e0 de cette adoption limit\u00e9e, plusieurs d\u00e9fis majeurs freinaient l\u2019entreprise :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">L\u2019int\u00e9gration ERP\/CRM \u00e9tait inefficace :<\/span><\/b><span data-contrast=\"auto\">\u00a0une imbrication excessive entre les syst\u00e8mes ERP et Salesforce surchargeait le CRM, avec des donn\u00e9es devenant inutilisables.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Une maintenance probl\u00e9matique :<\/span><\/b><span data-contrast=\"auto\">\u00a0la solution n\u2019\u00e9tait plus soutenue par une expertise interne, rendant toute \u00e9volution ou optimisation difficile.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Des \u00e9volutions au point mort :<\/span><\/b><span data-contrast=\"auto\">\u00a0une architecture devenue ing\u00e9rable ralentissait les processus m\u00e9tiers et entravait les initiatives strat\u00e9giques.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><img fetchpriority=\"high\" decoding=\"async\" class=\"img-with-animation skip-lazy \" src=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/article-logistique-1320x600-px.jpg\" sizes=\"(max-width: 1320px) 100vw, 1320px\" srcset=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/article-logistique-1320x600-px.jpg 1320w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_article-logistique-1320x600-px-300x136.jpg 300w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_article-logistique-1320x600-px-1024x465.jpg 1024w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_article-logistique-1320x600-px-768x349.jpg 768w\" alt=\"Entrep\u00f4t d'un leader europ\u00e9en en logistique et supply chain avec une tablette\" width=\"1320\" height=\"600\" data-delay=\"0\" data-animation=\"none\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">Ces d\u00e9fis ont conduit la DSI \u00e0 initier un\u00a0<\/span><b><span data-contrast=\"auto\">audit Salesforce<\/span><\/b><span data-contrast=\"auto\">\u00a0pour remettre \u00e0 plat l\u2019existant et d\u00e9finir une roadmap technique et organisationnelle viable. L\u2019objectif : rendre la solution techniquement efficace, adopt\u00e9e par les utilisateurs et scalable pour une adoption \u00e0 l\u2019\u00e9chelle du groupe.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">L\u2019entreprise a s\u00e9lectionn\u00e9 Cloudity, leader en France et en Europe dans le conseil et l\u2019int\u00e9gration de solutions CRM et digitales, et partenaire exclusif de Salesforce.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_6970c76f36754\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\">\n<div class=\"inner-wrap row-bg-layer\">\n<div class=\"row-bg viewport-desktop\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding right_margin_50px left_margin_50px inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<h2 class=\"vc_custom_heading\">Pourquoi Cloudity a \u00e9t\u00e9 choisi pour cet audit Salesforce ?<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">Le choix de l\u2019entreprise s\u2019est port\u00e9 sur Cloudity pour plusieurs raisons :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">L\u2019appartenance au groupe Hardis :\u00a0<\/span><\/b>d<span data-contrast=\"auto\">\u00e9j\u00e0 partenaire via une autre filiale, ce gage de s\u00e9rieux a renforc\u00e9 la confiance dans Cloudity.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">L\u2019expertise \u00e9prouv\u00e9e<\/span><\/b><span data-contrast=\"auto\">\u00a0des consultants Cloudity : apr\u00e8s plusieurs ann\u00e9es de projets infructueux, l\u2019historique de r\u00e9ussites dans des contextes similaires a su convaincre la direction.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Approche locale et globale :<\/span><\/b><span data-contrast=\"auto\">\u00a0en effet si le projet porte sur l\u2019entit\u00e9 France dans un premier temps, l\u2019entreprise souhaite poser les bases d\u2019un d\u00e9ploiement dans les 20 filiales europ\u00e9ennes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">M\u00e9thodologie d\u2019audit Salesforce : une approche structur\u00e9e et collaborative<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">L\u2019audit, r\u00e9alis\u00e9 en 15 jours par une \u00e9quipe de 2 consultants experts, a impliqu\u00e9 :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"auto\">Des interviews cibl\u00e9es :<\/span><\/b><span data-contrast=\"auto\">\u00a0r\u00e9alis\u00e9es aupr\u00e8s de la DSI, des responsables m\u00e9tiers (commerciaux, service clients, marketing) et des utilisateurs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:1080,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Analyse fonctionnelle et technique :<\/span><\/b><span data-contrast=\"auto\">\u00a0identification des limitations actuelles et opportunit\u00e9s d\u2019am\u00e9lioration.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">\u00c9laboration d\u2019une roadmap strat\u00e9gique :<\/span><\/b><span data-contrast=\"auto\">\u00a0recommandations pour des gains rapides et une vision \u00e0 moyen terme.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">Les d\u00e9fis identifi\u00e9s gr\u00e2ce \u00e0 l\u2019audit Salesforce<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Saturation fonctionnelle :<\/span><\/b>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">D<\/span><span data-contrast=\"auto\">es interfaces surcharg\u00e9es (300 champs sur certaines vues de comptes) rendant la solution difficilement utilisable.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Des processus m\u00e9tiers mal mod\u00e9lis\u00e9s dans Salesforce.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Manque d\u2019alignement strat\u00e9gique :<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Une utilisation uniquement pens\u00e9e pour la France, avec un faible potentiel de d\u00e9ploiement au niveau europ\u00e9en.<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Une absence de vision \u00ab\u00a0groupe\u00a0\u00bb pour une vue 360\u00b0 des clients au-del\u00e0 des fronti\u00e8res nationales.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b><span data-contrast=\"auto\">Probl\u00e8mes organisationnels et techniques :<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span>\n<ul>\n<li><span data-contrast=\"auto\">Des flux ERP-CRM mal optimis\u00e9s, avec Salesforce d\u00e9tourn\u00e9 pour g\u00e9rer des flux ERP, entravant son r\u00f4le de CRM.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Une gouvernance interne limit\u00e9e, sans sponsor ou administrateur d\u00e9di\u00e9 pour piloter efficacement la solution.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">De nombreux objets et d\u00e9veloppements sp\u00e9cifiques.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">Recommandations strat\u00e9giques issues de l\u2019audit Salesforce<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">Pour r\u00e9pondre \u00e0 ces d\u00e9fis, l\u2019audit a formul\u00e9 des recommandations structur\u00e9es :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Recentrage sur les usages CRM :<\/span><\/b><span data-contrast=\"auto\">\u00a0All\u00e9ger l\u2019outil en \u00e9vitant les fonctions ERP et en simplifiant les processus.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Optimisation des flux :<\/span><\/b><span data-contrast=\"auto\">\u00a0Rationalisation des int\u00e9grations ERP-CRM pour all\u00e9ger Salesforce.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Simplification des interfaces :<\/span><\/b><span data-contrast=\"auto\">\u00a0All\u00e9gement des champs et suppression des \u00e9l\u00e9ments inutilis\u00e9s.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Structuration de la gouvernance interne :<\/span><\/b><span data-contrast=\"auto\">\u00a0Mise en place d\u2019un administrateur d\u00e9di\u00e9 pour assurer la maintenance et l\u2019\u00e9volution de la solution.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Pr\u00e9paration \u00e0 une adoption \u00e0 l\u2019\u00e9chelle du groupe :<\/span><\/b><span data-contrast=\"auto\">\u00a0D\u00e9finition d\u2019un \u00ab\u00a0core model\u00a0\u00bb pour harmoniser Salesforce dans les 20 filiales europ\u00e9ennes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<blockquote><p><em><span class=\"TextRun SCXW263791141 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentHighlightRest SCXW263791141 BCX8\"><span class=\"NormalTextRun CommentHighlightRest SCXW255871441 BCX8\">\u00ab\u00a0Nous saluons la qualit\u00e9 des recommandations et l\u2019expertise fournie<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW255871441 BCX8\">\u00a0par\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW255871441 BCX8\">Cloudity<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW255871441 BCX8\">, offrant une vision claire apr\u00e8s des ann\u00e9es de t\u00e2tonnements. Cela a \u00e9t\u00e9 u<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW255871441 BCX8\">n v\u00e9ritable tournant<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW255871441 BCX8\">\u00a0pour notre entreprise<\/span><\/span><span class=\"NormalTextRun CommentHighlightRest SCXW263791141 BCX8\">.\u00a0\u00bb<\/span><\/span><\/em><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">R\u00e9sultats et b\u00e9n\u00e9fices concrets de l\u2019audit Salesforce<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">Apr\u00e8s la mise en place des recommandations, l\u2019entreprise a constat\u00e9 de nombreux b\u00e9n\u00e9fices :<\/span><\/p>\n<p>1. Une simplification facilitant l\u2019adoption :<\/p>\n<ul>\n<li>\n<ul>\n<li><b><span data-contrast=\"auto\">Refonte totale du CRM en France<\/span><\/b><span data-contrast=\"auto\">\u00a0: Une vue 360\u00b0 des clients simplifi\u00e9e et exploit\u00e9e avec succ\u00e8s par les \u00e9quipes.\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Am\u00e9lioration de la productivit\u00e9 commerciale :<\/span><\/b><span data-contrast=\"auto\">\u00a0Des outils adapt\u00e9s permettant aux commerciaux de se concentrer sur leur c\u0153ur de m\u00e9tier, la relation client.\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Adoption r\u00e9ussie :<\/span><\/b><span data-contrast=\"auto\">\u00a0Les utilisateurs ont salu\u00e9 une interface intuitive et performante.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p><em>\u00ab\u00a0<span class=\"NormalTextRun CommentHighlightClicked SCXW201270043 BCX8\">Depuis la re<\/span><span class=\"NormalTextRun CommentHighlightClicked SCXW201270043 BCX8\">fonte,<\/span><span class=\"NormalTextRun CommentHighlightClicked SCXW201270043 BCX8\">\u00a0nous constatons une adoption en hausse, des utilisateurs satisfaits et un alignement strat\u00e9gique clair.\u00a0\u00bb<\/span><\/em><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">2. Une vision strat\u00e9gique pour le groupe :<\/span><\/p>\n<ul>\n<li>\n<ul>\n<li><b><span data-contrast=\"auto\">Core model d\u00e9fini :<\/span><\/b><span data-contrast=\"auto\">\u00a0Une base standardis\u00e9e adaptable aux 20 pays, garantissant une vue unifi\u00e9e des clients \u00e0 l\u2019\u00e9chelle europ\u00e9enne.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Enjeu marketing :<\/span><\/b><span data-contrast=\"auto\">\u00a0Int\u00e9gration d\u2019outils de Marketing automation dans Salesforce pour optimiser les campagnes marketing.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>3. Un alignement technique et organisationnel :<\/p>\n<ul>\n<li>\n<ul>\n<li><b><span data-contrast=\"auto\">R\u00e9duction de la surcharge technique et CRM all\u00e9g\u00e9 :<\/span><\/b><span data-contrast=\"auto\">\u00a0Salesforce recentr\u00e9 sur ses fonctionnalit\u00e9s CRM, facilitant les flux avec l\u2019ERP.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Partenaire strat\u00e9gique :<\/span><\/b><span data-contrast=\"auto\">\u00a0L\u2019entreprise a d\u00e9sormais un accompagnement de confiance pour toutes les optimisations futures.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p><em><span class=\"NormalTextRun CommentHighlightRest SCXW187518435 BCX8\">\u00ab\u00a0Nous avons trouv\u00e9\u00a0<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW187518435 BCX8\">en\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW187518435 BCX8\">Cloudity<\/span>\u00a0<span class=\"NormalTextRun CommentHighlightRest SCXW187518435 BCX8\">notre<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW187518435 BCX8\">\u00a0partenaire de long terme.\u00a0\u00bb<\/span><\/em><\/p><\/blockquote>\n<p><span class=\"TextRun SCXW199262987 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW199262987 BCX8\">Fort du succ\u00e8s de l\u2019audit, l\u2019entreprise collabore\u00a0<\/span><span class=\"NormalTextRun SCXW199262987 BCX8\">d\u00e9sormais\u00a0<\/span><span class=\"NormalTextRun SCXW199262987 BCX8\">avec l<\/span><span class=\"NormalTextRun SCXW199262987 BCX8\">es \u00e9quipes\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199262987 BCX8\">Cloudity<\/span><span class=\"NormalTextRun SCXW199262987 BCX8\">\u00a0pour le d\u00e9ploiement europ\u00e9en.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><img decoding=\"async\" class=\"img-with-animation skip-lazy \" src=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/article-logistique-1320x600-px-V2.jpg\" sizes=\"(max-width: 1320px) 100vw, 1320px\" srcset=\"https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/article-logistique-1320x600-px-V2.jpg 1320w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_article-logistique-1320x600-px-V2-300x136.jpg 300w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_article-logistique-1320x600-px-V2-1024x465.jpg 1024w, https:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_article-logistique-1320x600-px-V2-768x349.jpg 768w\" alt=\"Client content suite \u00e0 l'audit de son CRM Salesforce par Cloudity\" width=\"1320\" height=\"600\" data-delay=\"0\" data-animation=\"none\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">Pourquoi r\u00e9aliser un audit Salesforce pour votre entreprise ?<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">Si vous \u00eates confront\u00e9s \u00e0 une adoption faible de Salesforce ou \u00e0 des configurations devenues ing\u00e9rables :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Une optimisation Salesforce augmente la productivit\u00e9 des \u00e9quipes :<\/span><\/b><span data-contrast=\"auto\">\u00a0des outils adapt\u00e9s facilitent les ventes et les interactions clients.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Un audit technique et strat\u00e9gique garantit la p\u00e9rennit\u00e9 de la solution :<\/span><\/b><span data-contrast=\"auto\">\u00a0une roadmap claire permet des \u00e9volutions sans rupture.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Un d\u00e9ploiement global harmonis\u00e9 apporte une vue client unifi\u00e9e :<\/span><\/b><span data-contrast=\"auto\">\u00a0un core model bien d\u00e9fini garantit la coh\u00e9rence entre filiales.<\/span><\/li>\n<\/ul>\n<p>Que vous soyez une entreprise de logistique, de services, technologique ou dans tout autre secteur, un audit bien men\u00e9 peut red\u00e9finir votre utilisation de Salesforce pour maximiser son impact.<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Commencez d\u00e8s aujourd\u2019hui !<\/span><\/b><span data-contrast=\"auto\">\u00a0Contactez un expert pour un audit Salesforce et transformez votre CRM en un levier strat\u00e9gique.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_6970c76f3bf79\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\">\n<div class=\"inner-wrap row-bg-layer\">\n<div class=\"row-bg viewport-desktop\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\"><a class=\"nectar-button large regular accent-color  regular-button\" href=\"https:\/\/outlook.office.com\/bookwithme\/user\/ca0c895403154bbdbea0d99939407b07%40cloudity.com\/meetingtype\/a2978b81-3520-491d-ac87-c87e06eb1a86?anonymous\" target=\"_blank\" rel=\"noopener\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\">Demandez une consultation gratuite avec un expert<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une solution Salesforce sous-exploit\u00e9e dans un environnement complexe Un leader europ\u00e9en familial dans la logistique et la supply chain utilisait Salesforce depuis 5 \u00e0 6 ans. Cette solution, cens\u00e9e dynamiser les ventes et am\u00e9liorer la productivit\u00e9 commerciale, \u00e9tait jug\u00e9e trop complexe et peu intuitive par les utilisateurs.\u00a0R\u00e9sultat\u202f: une adoption tr\u00e8s limit\u00e9e par les \u00e9quipes commerciales.\u00a0\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Audit Salesforce : Comment un leader europ\u00e9en de\u2026 - Cloudity","_seopress_titles_desc":"Une solution Salesforce sous-exploit\u00e9e dans un environnement complexe Un leader europ\u00e9en familial dans la logistique et la supply chain utilisait\u2026","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[213],"tags":[151],"class_list":["post-10418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-logistique"],"acf":[],"_links":{"self":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/posts\/10418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/comments?post=10418"}],"version-history":[{"count":1,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/posts\/10418\/revisions"}],"predecessor-version":[{"id":27425,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/posts\/10418\/revisions\/27425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/media\/10170"}],"wp:attachment":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/media?parent=10418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/categories?post=10418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/tags?post=10418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}