{"id":10419,"date":"2024-12-27T12:22:37","date_gmt":"2024-12-27T12:22:37","guid":{"rendered":"https:\/\/lightgoldenrodyellow-horse-236112.hostingersite.com\/resources\/digitalisation-de-l-industrie-manufacturiere-salesforce-et-agentforce-comme-leviers-strategiques\/"},"modified":"2026-01-21T16:00:52","modified_gmt":"2026-01-21T16:00:52","slug":"digitalisation-de-l-industrie-manufacturiere-salesforce-et-agentforce-comme-leviers-strategiques","status":"publish","type":"post","link":"https:\/\/cloudity.com\/fr\/digitalisation-de-l-industrie-manufacturiere-salesforce-et-agentforce-comme-leviers-strategiques\/","title":{"rendered":"Digitalisation de l&rsquo;industrie manufacturi\u00e8re : Salesforce et Agentforce comme leviers strat\u00e9giques"},"content":{"rendered":"<div id=\"fws_6970c66039c89\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding right_margin_50px left_margin_50px inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span class=\"NormalTextRun SCXW198468204 BCX8\">Dans un environnement o\u00f9 les march\u00e9s \u00e9voluent rapidement et les attentes des clients deviennent de plus en plus exigeantes, la digitalisation constitue un v\u00e9ritable levier strat\u00e9gique pour l\u2019industrie manufacturi\u00e8re. Face \u00e0 des d\u00e9fis tels que l\u2019optimisation des processus internes et l\u2019am\u00e9lioration de la relation client, des solutions innovantes comme Salesforce et son outil r\u00e9cent,\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/fr\/agentforce\/\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198468204 BCX8\">Agentforce<\/span><\/a><span class=\"NormalTextRun SCXW198468204 BCX8\">, se positionnent comme des incontournables pour rester comp\u00e9titif. Avec ses capacit\u00e9s avanc\u00e9es, Salesforce ouvre la voie \u00e0 une transformation digitale durable, r\u00e9volutionnant \u00e0 la fois les op\u00e9rations internes et l\u2019exp\u00e9rience client.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><img fetchpriority=\"high\" decoding=\"async\" class=\"img-with-animation skip-lazy \" src=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Industrie-manufacturiere-ingenieurs-automobiles-1320x600px.jpg\" sizes=\"(max-width: 1320px) 100vw, 1320px\" srcset=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Industrie-manufacturiere-ingenieurs-automobiles-1320x600px.jpg 1320w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_Industrie-manufacturiere-ingenieurs-automobiles-1320x600px-300x136.jpg 300w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_Industrie-manufacturiere-ingenieurs-automobiles-1320x600px-1024x465.jpg 1024w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_Industrie-manufacturiere-ingenieurs-automobiles-1320x600px-768x349.jpg 768w\" alt=\"Industrie manufacturi\u00e8re ing\u00e9nieurs automobiles\" width=\"1320\" height=\"600\" data-delay=\"0\" data-animation=\"none\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_6970c6603c3d3\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\">\n<div class=\"inner-wrap row-bg-layer\">\n<div class=\"row-bg viewport-desktop\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding right_margin_50px left_margin_50px inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<h2 class=\"vc_custom_heading\">Comprendre les d\u00e9fis uniques des entreprises manufacturi\u00e8res<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">Les entreprises manufacturi\u00e8res \u00e9voluent dans deux principaux mod\u00e8les de distribution :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0directe ou indirecte.<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Distribution directe<\/span><\/b><span data-contrast=\"auto\">\u00a0: elle permet un contr\u00f4le total sur la cha\u00eene de valeur, garantissant une exp\u00e9rience client fluide. Cependant, ce mod\u00e8le exige des ressources internes importantes pour g\u00e9rer la logistique, le marketing et le service client, mais offre une capacit\u00e9 d\u2019adaptation rapide aux \u00e9volutions du march\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Distribution indirecte<\/span><\/b><span data-contrast=\"auto\">\u00a0: ce mod\u00e8le repose sur des r\u00e9seaux de distributeurs, offrant une expansion rapide sur de nouveaux march\u00e9s mais avec une perte de contr\u00f4le sur l\u2019exp\u00e9rience client. Ce type de distribution permet toutefois une optimisation des co\u00fbts gr\u00e2ce \u00e0 l\u2019externalisation de certaines fonctions, comme la logistique ou la gestion des stocks.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Dans les deux cas, la collecte et l\u2019analyse de donn\u00e9es jouent un r\u00f4le crucial pour anticiper les besoins clients, ajuster les offres et d\u00e9velopper des strat\u00e9gies sur mesure.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">Digitalisation : un incontournable pour rester comp\u00e9titif<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">La digitalisation offre aux entreprises manufacturi\u00e8res la capacit\u00e9 de centraliser les donn\u00e9es, d\u2019automatiser les processus et de prendre des d\u00e9cisions bas\u00e9es sur des analyses pr\u00e9dictives. Salesforce, avec son CRM puissant, et maintenant avec\u00a0<\/span><b><span data-contrast=\"auto\">Agentforce<\/span><\/b><span data-contrast=\"auto\">, repousse encore les limites de l\u2019efficacit\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Les atouts majeurs d\u2019Agentforce :<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Automatisation intelligente<\/span><\/b><span data-contrast=\"auto\">\u00a0: les agents virtuels autonomes g\u00e8rent les requ\u00eates courantes, lib\u00e9rant ainsi les \u00e9quipes pour se concentrer sur des t\u00e2ches \u00e0 forte valeur ajout\u00e9e, telles que la gestion de projets complexes ou la strat\u00e9gie commerciale.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Personnalisation \u00e0 grande \u00e9chelle<\/span><\/b><span data-contrast=\"auto\">\u00a0: gr\u00e2ce \u00e0 l\u2019analyse en temps r\u00e9el des donn\u00e9es clients, Agentforce propose des recommandations adapt\u00e9es aux besoins individuels, augmentant ainsi la satisfaction et la fid\u00e9lit\u00e9 des clients.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Disponibilit\u00e9 permanente<\/span><\/b><span data-contrast=\"auto\">\u00a0: les agents IA sont accessibles 24 heures sur 24, assurant une assistance continue pour les clients comme pour les distributeurs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Interactions en langage naturel<\/span><\/b><span data-contrast=\"auto\">\u00a0: Agentforce est con\u00e7u pour g\u00e9rer des \u00e9changes personnalis\u00e9s en langage naturel, permettant aux clients d\u2019obtenir des r\u00e9ponses pr\u00e9cises et rapides tout en ayant une exp\u00e9rience utilisateur plus humaine et engageante. Ces capacit\u00e9s am\u00e9liorent la qualit\u00e9 du service et renforcent la confiance envers l\u2019entreprise.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">R\u00e9seaux indirects : renforcer les relations avec les distributeurs<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">Pour les entreprises manufacturi\u00e8res op\u00e9rant via des r\u00e9seaux indirects, Salesforce et Agentforce offrent des avantages strat\u00e9giques ind\u00e9niables :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Portails personnalis\u00e9s<\/span><\/b><span data-contrast=\"auto\">\u00a0: les distributeurs acc\u00e8dent \u00e0 des informations cl\u00e9s (tarifs, promotions, \u00e9tat des stocks) pour g\u00e9rer leurs activit\u00e9s en toute autonomie. Cela renforce leur efficacit\u00e9 et leur capacit\u00e9 \u00e0 satisfaire les demandes des clients finaux.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Automatisation des processus<\/span><\/b><span data-contrast=\"auto\">\u00a0: la gestion des commandes et des retours est fluidifi\u00e9e, r\u00e9duisant les erreurs, les co\u00fbts et les d\u00e9lais. Les distributeurs peuvent ainsi acc\u00e9der \u00e0 des syst\u00e8mes d\u2019analyse en temps r\u00e9el pour pr\u00e9voir les tendances et ajuster leurs strat\u00e9gies.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Collaboration am\u00e9lior\u00e9e<\/span><\/b><span data-contrast=\"auto\">\u00a0: des outils modernes comme\u00a0<a href=\"https:\/\/slack.com\/intl\/fr-fr\/solutions\/manufacturing\" target=\"_blank\" rel=\"noopener\">Slack<\/a>\u00a0permettent une communication fluide et en temps r\u00e9el entre les distributeurs et les \u00e9quipes internes. Avec ses fonctions de canaux partag\u00e9s, de messagerie instantan\u00e9e et d\u2019int\u00e9gration avec Salesforce, Slack facilite la coordination, le suivi des activit\u00e9s et l\u2019acc\u00e8s \u00e0 des informations strat\u00e9giques pour renforcer la collaboration.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">R\u00e9seaux directs : optimiser l\u2019exp\u00e9rience client<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">Pour les entreprises vendant directement \u00e0 leurs clients finaux, les portails client bas\u00e9s sur Salesforce et Agentforce permettent :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Une exp\u00e9rience utilisateur fluide<\/span><\/b><span data-contrast=\"auto\">\u00a0: les clients peuvent passer des commandes, consulter l\u2019historique d\u2019achat, suivre les livraisons et acc\u00e9der \u00e0 des recommandations personnalis\u00e9es. Cela r\u00e9duit les points de friction tout en augmentant la fid\u00e9lit\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Support autonome<\/span><\/b><span data-contrast=\"auto\">\u00a0: des FAQ, des chatbots intelligents et des guides interactifs r\u00e9pondent instantan\u00e9ment aux questions, r\u00e9duisant les sollicitations du service client et permettant une assistance accessible 24\/7.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Collecte de donn\u00e9es strat\u00e9giques<\/span><\/b><span data-contrast=\"auto\">\u00a0: les comportements d\u2019achat et les pr\u00e9f\u00e9rences clients sont analys\u00e9s pour proposer des interactions encore plus pertinentes, stimulant ainsi les ventes crois\u00e9es et la croissance.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">Agentforce et la prospection commerciale : l\u2019outil SDR nouvelle g\u00e9n\u00e9ration<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">En plus de transformer le service client, Agentforce propose des capacit\u00e9s innovantes pour la prospection commerciale gr\u00e2ce \u00e0 son module\u00a0<\/span><b><span data-contrast=\"auto\">Agentforce SDR<\/span><\/b><span data-contrast=\"auto\">\u00a0(Sales Development Representative). Ce dernier est con\u00e7u pour :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Cibler les prospects id\u00e9aux<\/span><\/b><span data-contrast=\"auto\">\u00a0: en analysant les donn\u00e9es du CRM et des outils d\u2019intelligence commerciale, Agentforce identifie automatiquement les opportunit\u00e9s commerciales les plus prometteuses.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Automatiser les contacts initiaux<\/span><\/b><span data-contrast=\"auto\">\u00a0: les agents SDR en IA envoient des e-mails personnalis\u00e9s ou initient des conversations en langage naturel, permettant une approche directe et efficace. Ils adaptent \u00e9galement les messages en fonction des r\u00e9actions des prospects, augmentant ainsi les chances de conversion.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Suivre les r\u00e9ponses et engagements<\/span><\/b><span data-contrast=\"auto\">\u00a0: en collectant les donn\u00e9es des interactions, Agentforce aide les \u00e9quipes commerciales \u00e0 affiner leur strat\u00e9gie et \u00e0 concentrer leurs efforts sur les prospects les plus chauds. Cela optimise le pipeline de vente tout en r\u00e9duisant le temps consacr\u00e9 \u00e0 des opportunit\u00e9s moins qualifi\u00e9es.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">Les r\u00e9sultats \u00e0 attendre<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">En adoptant Salesforce et Agentforce, les entreprises manufacturi\u00e8res peuvent esp\u00e9rer :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Une satisfaction client accrue<\/span><\/b><span data-contrast=\"auto\">\u00a0: des exp\u00e9riences fluides et personnalis\u00e9es renforcent la fid\u00e9lit\u00e9 et g\u00e9n\u00e8rent des recommandations positives.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Une efficacit\u00e9 op\u00e9rationnelle am\u00e9lior\u00e9e<\/span><\/b><span data-contrast=\"auto\">\u00a0: l\u2019automatisation r\u00e9duit les erreurs et optimise les processus, permettant aux \u00e9quipes de se concentrer sur des initiatives strat\u00e9giques.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Une collaboration renforc\u00e9e avec les partenaires<\/span><\/b><span data-contrast=\"auto\">\u00a0: la transparence et la fluidit\u00e9 des communications consolident les relations et favorisent une croissance commune.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Une ouverture \u00e0 de nouveaux march\u00e9s<\/span><\/b><span data-contrast=\"auto\">\u00a0: sans investissements lourds, les entreprises peuvent s\u2019implanter rapidement dans de nouvelles r\u00e9gions, tout en maintenant une gestion optimale.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Une prospection optimis\u00e9e<\/span><\/b><span data-contrast=\"auto\">\u00a0: les \u00e9quipes commerciales peuvent se concentrer sur les prospects les plus qualifi\u00e9s, augmentant ainsi le taux de conversion et r\u00e9duisant le cycle de vente.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><img decoding=\"async\" class=\"img-with-animation skip-lazy \" src=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Jeu-dechecs-rester-competitif-1320x600px.jpg\" sizes=\"(max-width: 1320px) 100vw, 1320px\" srcset=\"http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/Jeu-dechecs-rester-competitif-1320x600px.jpg 1320w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_Jeu-dechecs-rester-competitif-1320x600px-300x136.jpg 300w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_Jeu-dechecs-rester-competitif-1320x600px-1024x465.jpg 1024w, http:\/\/cloudity.com\/wp-content\/uploads\/2026\/01\/1_Jeu-dechecs-rester-competitif-1320x600px-768x349.jpg 768w\" alt=\"Jeu d'\u00e9checs rester comp\u00e9titif\" width=\"1320\" height=\"600\" data-delay=\"0\" data-animation=\"none\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">Pourquoi agir maintenant ?<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span data-contrast=\"auto\">Dans un secteur o\u00f9 la comp\u00e9titivit\u00e9 repose sur la r\u00e9activit\u00e9, l\u2019innovation et l\u2019exp\u00e9rience client, la digitalisation est un passage oblig\u00e9. Salesforce et Agentforce ne sont pas seulement des outils : ils repr\u00e9sentent une opportunit\u00e9 de transformation strat\u00e9gique et une garantie d\u2019avenir.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Contactez-nous pour d\u00e9couvrir comment Cloudity peut accompagner votre entreprise dans cette transformation et faire de la digitalisation un moteur de croissance durable.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_6970c6603f49d\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\">\n<div class=\"inner-wrap row-bg-layer\">\n<div class=\"row-bg viewport-desktop\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\"><a class=\"nectar-button large regular accent-color  regular-button\" href=\"https:\/\/cloudity.com\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\">Contacter notre \u00e9quipe<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans un environnement o\u00f9 les march\u00e9s \u00e9voluent rapidement et les attentes des clients deviennent de plus en plus exigeantes, la digitalisation constitue un v\u00e9ritable levier strat\u00e9gique pour l\u2019industrie manufacturi\u00e8re. Face \u00e0 des d\u00e9fis tels que l\u2019optimisation des processus internes et l\u2019am\u00e9lioration de la relation client, des solutions innovantes comme Salesforce et son outil r\u00e9cent,\u00a0Agentforce, se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Digitalisation de l'industrie manufacturi\u00e8re\u2026 - Cloudity","_seopress_titles_desc":"Dans un environnement o\u00f9 les march\u00e9s \u00e9voluent rapidement et les attentes des clients deviennent de plus en plus exigeantes, la digitalisation\u2026","_seopress_robots_index":"","footnotes":""},"categories":[213],"tags":[206],"class_list":["post-10419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-industrie-manufacturiere"],"acf":[],"_links":{"self":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/posts\/10419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/comments?post=10419"}],"version-history":[{"count":0,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/posts\/10419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/media\/10172"}],"wp:attachment":[{"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/media?parent=10419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/categories?post=10419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudity.com\/fr\/wp-json\/wp\/v2\/tags?post=10419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}