The modern Consumer Goods and Retail landscape is defined by two key challenges: retaining loyalty and maximizing data value. We help companies optimize their entire customer journey, from supply chain visibility to personalized checkout. We unlock new revenue streams by transforming customer interactions into opportunities, ensuring your valuable customer data becomes a new profit center.
The modern Consumer Goods and Retail landscape is defined by two key challenges: retaining loyalty and maximizing data value. We help companies optimize their entire customer journey, by transforming customer interactions into opportunities, ensuring your data becomes a new profit center.
Without a unified view of customer data, delivering relevant recommendations and targeted promotions becomes impossible, leading to lower conversion rates.
Customers expect seamless journeys from online to in-store. Fragmented data and disconnected systems lead to frustration and a loss of loyalty.
Lack of real-time data from sales, marketing, and supply chain results in missed opportunities, overstocking, or stockouts.
Reliance on spreadsheets and disconnected tools creates bottlenecks in launching campaigns, managing returns, and fulfilling orders efficiently.
In Retail, data is only valuable if it drives loyalty. We focus on building a single, real-time customer profile, ensuring every interaction is personalized. It’s about turning scattered data into a measurable advantage against generic competitors.
In Retail, data is only valuable if it drives loyalty. We focus on building a single, real-time customer profile, ensuring every interaction is personalized.
Piotr Borkowski
Digital Transformation Advisor at Cloudity
Over 10 years of experience helping companies work smarter, across regions, teams and systems.
VRG (Vistula Retail Group), a Polish retail fashion leader, faced immense challenges typical of a multi-brand organization: fragmented systems, siloed customer data, and slow, generic marketing communication.
Cloudity solved this by implementing a comprehensive multi-cloud ecosystem. This unified all touchpoints (online, offline, customer service), enabling real-time segmentation and AI-driven product recommendations.
The result was a complete overhaul of their customer interaction model, leading to hyper-personalized outbound communication and a modern, efficient Customer Service platform.
We integrate data from all your touchpoints – POS, e-commerce, loyalty programs, and service interactions – into a single Salesforce platform. This creates a 360-degree customer profile, enabling personalized experiences and consistent messaging, regardless of how they engage with your brand.
Absolutely. By centralizing real-time data from sales, marketing, and even supply chain systems, we empower your teams with predictive analytics and accurate demand forecasting. This leads to optimized inventory, reduced stockouts, and better allocation of resources, ultimately boosting profitability.
With a unified customer data platform, we enable advanced segmentation and AI-driven recommendations. Salesforce allows you to deliver highly relevant product suggestions, personalized promotions, and targeted marketing campaigns that resonate with individual preferences, driving higher conversion rates and loyalty.
Yes. We configure Salesforce to automate key operational workflows, from order capture and processing to inventory checks and returns. This reduces manual errors, accelerates fulfillment cycles, and significantly improves the efficiency of your customer service and logistics teams.
We use Data Cloud to segment your first-party customer and transaction data, creating anonymized, high-value audiences. This enables you to build a sophisticated Retail Media platform for CPG/FMCG brands, turning your customer relationships into a new, transparent revenue stream that goes beyond basic ad placements.
