Fed is an independent French group dedicated to specialized temporary and permanent recruitment, which has been experiencing very strong growth since its founding in 2001. Its employees have a dual role: finding talent to place with its clients and commercially developing the client portfolio.
To carry out its missions, the group relied on in-house tools and outdated CRM systems that failed to differentiate itself in an increasingly competitive market. With Cloudity’s support, Fed has used Salesforce since 2016 to create and develop ALFed, a matching algorithm between candidates and recruiters. This tool allows its employees to refine the selection of applications received by the group’s 14 temporary and sector-specific recruitment agencies.
“ Today, we can send a CV to a recruiter at 11 a.m. for an interview that they will schedule with the candidate as early as 2 p.m. ” — Julie Bertoni, HR manager at Fed
“ Our ALFed platform, whose foundation Cloudity helped us build, allows the IT department to perfectly fulfill its daily role as a business partner to operational teams, while also being a driving force for high-value innovations ” — Michel Truong, CIO of the Fed Group
What it unlocked
