Case studies

AGCO Europe

Adapt Salesforce for a French dealer network

+ 350 employees/users

Industries

Services

JOB NEED

Present in 140 countries, AGCO Corporation is the world leader in the design, manufacture, and distribution of agricultural equipment, with five brands: Massey Ferguson, Fendt, Valtra, GSI, and Challenger.
Following the decision to deploy Salesforce internationally, AGCO Europe engaged Hardis Group for a consulting and change management mission. The objectives were to adapt the community-based CRM to the French distribution network and support dealers in adopting the new tool.

PROJECT OBJECTIVE

Providing a high-performance CRM tool to AGCO brand dealerships
Adapting the CRM to the needs and specificities of the French distribution network
Boosting the dealer network and better controlling profit margins
Improving collaboration between brands and dealership

MISSIONS COMPLETED

Tip : Changes to implement to adapt the CRM to the needs of French dealerships
Project management : interface between AGCO’s IT teams, the group’s brands, and pilot dealerships
Change management : supporting dealers in adopting the solution and training sales teams