Case studies

Mazars

+ 350 employees/users

Industries

Services

JOB NEED

The Mazars Group, specializing in audit, consulting, and accounting, tax, and legal services, deployed Salesforce in May 2018. The tool centralizes all ongoing engagements worldwide and simplifies processes for monitoring conflicts of interest and violations of European regulations within its areas of expertise. It also automates sales prospecting and digital marketing campaigns.

PROJECT OBJECTIVE

Centralize compliance monitoring within a single tool
Optimize the processes for verifying compliance with European regulations
Digitizing prospecting processes to gain agility and competitiveness
Sharing business opportunities between European subsidiaries
Automate the management of digital marketing campaigns
To be able to independently develop the tool

MISSIONS COMPLETED

Regulatory compliance: design and deployment of a single, global tool to centralize information on ongoing projects and optimize regulatory compliance control processes
Sales prospecting: implementation of Sales Cloud to automate sales prospecting and opportunity detection, and to share information between European subsidiaries
Marketing: Deploying Pardot to manage digital marketing campaigns