As a certified Salesforce partner, we had the pleasure of implementing a project for Totalizator Sportowy aimed at transforming player relationship management at lotto.pl and Total Casino – the only legal online casino in Poland. Our task is to implement leading CRM technologies from Salesforce – a global leader in this field – and adapt them to the needs of one of the most recognizable Polish companies.
Using Salesforce Marketing Cloud, we will enable Totalizator Sportowy to achieve a 360-degree customer experience, personalize communications, and promote responsible gaming. This will provide players with a consistent, multi-channel experience—from their first contact with the brand to a long-term, trust-based relationship.
We are pleased to be a partner in the digital transformation of Totalizator Sportowy – supporting changes that work here and now, but also develop with the growing needs of players and the entire market.
The project’s goals include strengthening Totalizator Sportowy’s relationships with players and streamlining marketing processes using leading Salesforce technologies. I am confident that together we will achieve the expected results, and the implemented solutions will support our client’s dynamic development. Thanking you for your trust, I wish the Totalizator Sportowy team every success and the players continued enjoyment of the game.
Piotr Borkowski
Digital Transformation Advisor of the Totalizator Sportowy
What it unlocked
