Cloud-based digitalization and its potential
In the report “Digital Economy and Society Index, 2020“. Poland ranked 23rd among the 28 EU member states. This means that our country is one of the less digitally advanced countries in the Union. Among the areas that need significant improvement is the integration of digital technology, where Poland ranks 25th. Speaking of digitalization, mention […]
What is Marketing Automation?
The Internet has revolutionized marketing activities in both B2B and B2C. Several decades ago, marketing was based on the so-called traditional forms of communication. Television, radio, billboards, advertisements, and flyers were all used. There is no denying that these forms of advertising are characterized by a very low degree of personalization of the content. The […]
The essence of email marketing
In 1971, an era-defining event took place. Raymond Tomlinson sent the world’s first email message – to himself, as a test. Since then, emails have grown in popularity, and today it’s hard to imagine a world without this form of online communication. We’ve been using email every day for many years, and there’s no indication […]
Customer Journey – accompanying customers on their journey with your brand
Definition of the Customer Journey: Customer Journey, also known as customer path, is a marketing term for the journey of prospective and current customers through all touchpoints with your brand. A Customer Journey is an idea that you visualize by creating a Customer Journey Map. In the form of an infographic or timeline, you depict […]
Salesforce CPQ as a centralized tool for indirect sales
Do you remember your first cell phone? It was originally designed for the same purpose as the smartphone you use now. That’s because it was meant to allow you to communicate by calling and sending messages. But thanks to advances in the cell phone industry, today’s smartphone can do much more than your old phone. […]