What is Social Listening?
People have always been sharing opinions about products and services. In recent years, they have been given powerful weapons such as smartphones and social media. As a result, information exchange has become easier than ever. Surely you will agree that it’s good to know what your customers really think about your brand. Today we write […]
Business Development – what you need to know
The company’s development is – or at least, in theory, should be – an important issue for every CEO. Without development, stagnation is waiting for us, which is deadly in a dynamically changing market. We are either moving forward or lagging behind the competition. Business Development, however, is at first glance a difficult concept to […]
Newsletter in a nutshell
In today’s highly digitized world, email marketing is no stranger to most of us. The newsletter, as a tool used by companies to communicate with the network of customers and prospects, is its integral part. If your company isn’t sending out a newsletter yet, it’s high time to change that. Why? And – equally important […]
Digital Marketing – Everything You Need to Know
As recently as 20 years ago, marketers didn’t have as many tools to promote products. They used leaflets, newspapers, television, radio, or billboards along busy roads. Of course, these types of tools are still used in marketing today. However, in the past, it was not yet possible to use the real “gold mine” for modern […]
Omnichannel Customer Service
Omnichannel customer service or Omnichannel customer experience have recently become very popular terms. No wonder – each of us is someone’s client and would like to be treated in the best possible way. We all have preferred channels of communication with the customer service department. One person prefers emails, someone else – SMS, and for […]