Tableau – 10 most frequently asked questions
Business intelligence tools such as Tableau are being talked about more and more in business today. Data visualization tools are said to allow you to “see more.” Why? The reason is the fourth industrial revolution that is unfolding before our eyes. Companies have more and more data at their disposal. They are a hugely useful […]
Marketing automation with Salesforce Marketing Cloud
B2C business is characterized by activity in many marketing channels. Optimizing a website for SEO, online advertising campaigns, or e-mail marketing are just examples of activities aimed at selling a product. This involves many difficulties, such as: Inefficient campaign management How to manage when we use different tools for each campaign? How to answer the […]
Data analysis – 5 steps to prepare data for visualization
Where does a person whose specialty is data analysis spend most of his or her time? Surely, anyone who is not an analyst will answer that their job is to analyze data and present its results. In an ideal world, this would certainly be the reality, and reporting would be an easy and pleasant activity. […]
CRM for young businesses – what key functionalities drive growth and success
Have you just started with your business? Or maybe you have already been on the market for some time and are planning the next big step for your startup? Are you thinking about global expansion into foreign markets? If you’ve found your way here, this is probably the case, and certainly, in the near future, […]
How to efficiently carry out a digital transformation of the franchise chain?
Digital transformation, artificial intelligence, cloud technologies, Internet of Things… We hear about it every day, but which of these technologies should be implemented in a franchise network? Our clients often feel lost in the maze of technological terms and wonder what solutions will actually allow them to facilitate their daily work, automate manual activities and […]