From Ticket Resolution to Revenue Generation: The 2026 B2B & B2C Service Blueprint.

Join us for an exclusive, hands-on masterclass for Baltic Service Leaders. Unpack Gartner’s 2026 findings, see Agentforce in action, and build your company’s 30-day transformation roadmap.

17.03. | Indoor Golf & Sports Lounge 

WHY ATTEND?

91% of service leaders are now under direct executive pressure to use AI to drive Customer Satisfaction (CSAT) and revenue, not just operational efficiency.

Learn why 90% of leaders are pivoting to “Value-Driven Service.”
Understand the shift from “Chatbots” to “Autonomous Agents.”
 
Bridging the B2B & B2C gap: Ensuring your customers and end-users stay loyal.

32%

improvement in customer satisfaction, customer effort, or Net Promoter Score

31%

increase in customer retention

30%

increase in cross-sell/upsell opportunities identified by service/support organizations

25%

decrease in service/support costs

REPORTED BY SALESFORCE CUSTOMERS

AGENDA

16:30 | Coffee & Networking

  • Kick off the evening by connecting with the Baltic’s top CX and Service Directors.

17:00 | Strategic Workshop: How to prepare organisation for change

  • Using the latest Gartner 2026 insights, design a 30-day roadmap for your customer service strategy. Focus on improving operational efficiency, digital readiness, and the overall customer experience, creating a plan ready to present to your leadership team.

17:45 | Live Demo: Agentforce & The Service Cloud of 2026

  • Experience AI-powered service in action. See how autonomous agents can manage complex B2B and B2C service requests, resolve issues faster, and reduce manual workload. Learn how this approach allows customer service teams to focus on strategic, high-value initiatives that drive loyalty and satisfaction.

18:30 | The Expondo Transformation

  • Discover why Expondo transitioned from Zendesk to Salesforce to deliver faster, more consistent, and scalable customer service. Learn practical takeaways on improving support operations, optimizing agent workflows, and enhancing the overall customer experience. Understand the measurable impact on efficiency, customer satisfaction, and business outcomes.

19:00 | Virtual Golf with Dinner & Drinks

  • Close the evening with a premium dinner and drinks, continuing the conversation with fellow CX and Service leaders. Exchange best practices, discuss actionable strategies, and build connections that extend beyond the session.
  • The ultimate Golf Simulator experience. Master your game, explore courses, play and compete.

WHO IS THIS EVENT FOR?

This is a closed-door event designed for:

Service & Support Directors

Leave with a blueprint to elevate their department’s internal status and a concrete plan to handle high-volume B2C and complex B2B cases simultaneously.

COOs & Heads of Digital Transformation

Get strategic clarity on how to bridge the gap between “legacy processes” and “AI-first operations” without disrupting current B2B or B2C service levels.

CX Leaders in B2B & B2C environments

Build a framework for maintaining brand loyalty and “human-centric” experiences while leveraging the efficiency of modern CRM technology.

Note: Registration is subject to approval to ensure a high-level networking environment.

OUR VENUE

Indoor Golf & Sports Lounge 
Golf is more than just a game. It’s a means of having fun.
 

What separates a good golfer from a VERY good golfer? It’s about constantly “going the extra mile”, analyzing your game, asking questions and looking for answers, love for nuances, little things and details, patience and… the ability to train all year round.

That is why we invite you to mix fun with business. Enjoy the networking combined with tasty food, discussions around AI, Customer Service, drinks and a game of virtual golf.

LEARN FROM SOMEONE WHO HAS DONE IT

WHAT YOU WILL GET.

Most events leave you with a notebook full of ideas but no plan. In this session, we provide the Digital Maturity Framework and the 30-Day Action Plan Template. You will leave with a concrete strategy tailored to your company’s current tech stack.

APPLY TO ATTEND

Space is strictly limited to 25 attendees to ensure the workshop remains interactive and high-value.