Case studies

Huseierne

Huseierne is a non-governmental organization that offers legal advisory services to its members and focuses on educating Norway’s citizens on different civic topics in the form of newsletters, articles, workshops, and courses.

+ 350 employees/users

Industries

Services

Challenges

lack of a system that would fulfill all aspects of customer management and marketing automation;
lack of insights about customer behaviors;
too many systems requiring manual maintenance;
the desire for a simple system that meets the needs of all departments and is easy to learn.

Project scope

Salesforce Marketing Cloud implementation:
- automated journeys (email/SMS) for different purposes serving Huseierne members;
  providing innovative solutions for Customer Service communication with members and the Marketing Automation app on the Salesforce platform;
Service Cloud implementation – for the purpose of customer management handling cases (legal) membership management and other;
Salesforce Experience Cloud implementation – platform for all members (250 000) to handle key processes and collaborate with Huseierne specialists;
Heroku app – integration with the external database.

Benefits

all the records are kept in one place;
all-in-one CRM solution addressing the needs of customer service, legal and marketing matters;
automated marketing journeys;
having more advanced features and creating sophisticated logic for the marketing journeys and dynamic content in emails.

Cloudity gave us a very good start using Salesforce Service and Marketing Cloud. I would highly recommend this company to other customers. Although we are a company located in Norway, it was no problem to work with Cloudity, which has offices in Poland and Sweden.