From Strategy to Execution – How Salesforce Supports Your Business Goals.
July 21, 2026
8:30 – 12:30
From Strategy to Execution – How Salesforce Supports Your Business Goals.
Venue will be announced soon
July 21, 2026
8:30 – 12:30
When others grow, you decide where you stand.
Most IT projects fail not because of a poorly designed strategy — but because of the inability to translate mistakes into concrete processes and results.
We are looking for leaders who truly want to take the next step for themselves — people who are not afraid of any difficulties, who want to improve their business and are tired of empty talk.
Do you recognize yourself among these features? Then you belong here.
Companies still start with technology instead of strategy.
Effect: The system works, but it does not improve revenue predictability or operational efficiency.
An implementation that does not match the actual processes and structure of the company becomes a burden.
Effect: Decrease in productivity, low data quality, lack of predictability in results, and the risk of a costly system redesign.
Technology alone will not change the way people work. Without clearly assigned responsibilities and reporting mechanisms, the implementation becomes chaotic and expensive.
Effect: Low system adoption and a decrease in the efficiency of the entire organization.
Open discussions with Salesforce and Cloudity experts
Identifying key business challenges among participants
Why do winning companies know how to translate strategy into technology?
Why digital transformation has become a requirement for growth, not an option
How technology impacts revenue, margin, and operational efficiency
AI as a strategic decision support tool, not a tech experiment
Strategy first, tools second – how not to reverse this order?
How to define business goals and KPIs before selecting a system
How to prepare the organization for technology implementation (processes, roles, and responsibilities)
The most common implementation mistakes and what to avoid to prevent the project from becoming a costly experiment
More than just a contact database – how CRM becomes the decision-making center of an organization?
How CRM structures the sales process and increases revenue predictability
How to measure the efficiency of team performance
How CRM data supports the board’s strategic decisions
Time for questions, networking, and individual consultations
From campaigns to 1:1 personalization – data-driven marketing
How to build a consistent customer experience across multiple channels
How to measure marketing’s real impact on sales
How to leverage data and AI for communication personalization
Customer Experience as a competitive advantage
How CRM shortens service time and improves customer service quality
How to connect sales and service data into a single customer view
The human face of technology – how to use AI to build relationships, not replace them
Effective implementation framework – from vision to results
Key elements of a successful transformation project
How to combine strategy, technology, and change management
How to plan the next steps within your organization
Your goals, your barriers, concrete answers
Open discussions with Salesforce and Cloudity experts
Identifying key business challenges among participants
Why do winning companies know how to translate strategy into technology?
Why digital transformation has become a requirement for growth, not an option
How technology impacts revenue, margin, and operational efficiency
AI as a strategic decision support tool, not a tech experiment
Strategy first, tools second – how not to reverse this order?
How to define business goals and KPIs before selecting a system
How to prepare the organization for technology implementation (processes, roles, and responsibilities)
The most common implementation mistakes and what to avoid to prevent the project from becoming a costly experiment
How CRM structures the sales process and increases revenue predictability
How to measure the efficiency of team performance
How CRM data supports the board’s strategic decisions
Time for questions, networking, and individual consultations
From campaigns to 1:1 personalization – data-driven marketing
How to build a consistent customer experience across multiple channels
How to measure marketing’s real impact on sales
How to leverage data and AI for communication personalization
Customer Experience as a competitive advantage
How CRM shortens service time and improves customer service quality
How to connect sales and service data into a single customer view
The human face of technology – how to use AI to build relationships, not replace them
Effective implementation framework – from vision to results
Key elements of a successful transformation project
How to combine strategy, technology, and change management
How to plan the next steps within your organization
Your goals, your barriers, concrete answers
Dlaczego dziś wygrywają firmy, które potrafią przełożyć strategię na technologię?
Najpierw kierunek, potem narzędzie – jak nie odwrócić tej kolejności?
Czas na pytania, rozmowy i indywidualne konsultacje
Od kampanii do personalizacji 1:1 – marketing oparty na danych
Customer Experience jako przewaga konkurencyjna
Framework skutecznego wdrożenia – od wizji do rezultatu
Wasze cele, Wasze bariery, konkretne odpowiedzi
Invited experts have been observing market changes and companies’ needs for years;
The knowledge we share is backed by extensive practical experience;
You will learn how to adopt a holistic approach to customer relations, increase revenue, and build a competitive advantage;
You will exchange experiences with other participants and establish business contacts.
Additionally, you can book a free consultation session with our specialist, who will advise you on implementing solutions that support your business processes and help develop a strategy to maximize ROI from marketing automation and CRM tools in your organization.
Account Executive, Commercial Business Unit Poland, Salesforce
Wspiera klientów biznesowych średniej wielkości w Polsce. Swoją przygodę z Salesforce rozpoczęła osiem lat temu, rozwijając polski rynek, promując technologię Salesforce i pomagając klientom w rozwoju.
Account Executive, Commercial Business Unit Poland, Salesforce
Zarządza kluczowymi relacjami z dużymi przedsiębiorstwami (segment CBU) w Polsce. Od ponad 13 lat kształtuje polski rynek Salesforce, promując najnowsze technologie i wspierając klientów w ich transformacji biznesowej.
Account Executive, Digital Transformation Advisor, Cloudity
Współpracuje głównie ze średnimi i dużymi przedsiębiorstwami w Europie Środkowo-Wschodniej, w szczególności w Polsce. Od pięciu lat w Cloudity doradza przy wyborze rozwiązań ekosystemu Salesforce dostosowanych do potrzeb klientów.
Digital Transformation Advisor, Cloudity
Ma 20-letnie doświadczenie w realizacji projektów wdrożeniowych w IT. Współtwórca i menedżer zespołów wdrożeniowych, certyfikowany konsultant Salesforce, lider projektów w zakresie architektury rozwiązań i projektów transformacji technologicznej.
Digital Transformation Advisor, Cloudity
Ekspert w zakresie cyfrowej transformacji firm produkcyjnych. Wspiera zarządy dużych i średniej wielkości firm w zwiększaniu konkurencyjności. Od ponad 15 lat buduje pomost miedzy biznesem i IT, pracując z największymi firmami w Polsce.
Attendance is free.
Available seats: 30
Fill out the form and register for the guest list.
