The Future of Sales - Roadshow 2026

Unlock Growth. Eliminate Revenue Leakage. Accelerate Lead-to-Cash.

Join us for an exclusive, in-person event series designed for revenue leaders, sales executives, and operations professionals who want to rethink how modern sales organizations operate.

 
🎯 Where? Hamburg & Berlin
📅 When? 11 June 2026 – Hamburg // 18 June 2026 – Berlin 
🕐 Starting at 13:00 (incl. networking & dinner)
 

WHY ATTEND?

Revenue growth today isn’t just about selling more — it’s about selling smarter.

Many organizations struggle with:

Hidden inefficiencies across the Lead-to-Cash process
Revenue leakage due to pricing, discounting, and process gaps
 
Siloed systems limiting visibility and scalability
Sales teams spending too much time on non-selling activities

At this event, we bring together experts and peers to explore how to unlock efficiency, increase margins, and future-proof your sales organization.

WHAT WILL YOU LEARN?

🚀

Rethinking Lead-to-Cash

Understand why your Lead-to-Order process might be your biggest hidden cost driver — and how to fix it.

💸

Identifying Revenue Leakage

Learn where revenue is lost across your sales cycle and how to close those gaps. 

🤖

AI in Modern B2B Sales

Explore real-life use cases of AI transforming sales efficiency and decision-making.

📊

From Complexity to Clarity

Discover how to gain end-to-end visibility and control across your revenue processes.

🔍

Real Use Cases & Demo

Experience practical examples and live demos tailored to tech-driven businesses.

WHO SHOULD ATTEND?

This event is designed for:

Sales Leaders & CROs

Revenue Operations & Sales Operations

Finance & Pricing Leaders

Digital Transformation & IT Leaders

Companies using Salesforce (Sales Cloud / CPQ)

Organizations evaluating modern revenue platforms

Whether you’re an existing Salesforce customer or just starting your journey — this event is for you.

AGENDA

13:00 - 13:30 | Lunch & Networking

Arrive, connect, and exchange with peers.

13:30 – 13:45 | Welcome & Introduction

Setting the stage: goals, challenges, and opportunities.

13:45 – 14:05 | Why Lead-to-Order Is Your Hidden Cost Driver

Where companies lose margin — and why now is the time to act.

14:05 – 14:35 | Case Study & Discussion

From traditional models to SaaS & usage-based revenue.

14:35 – 14:50 | Cofee Break

14:50 – 15:15 | Causes of Revenue Leakage

Pricing, discounting, and operational inefficiencies.

15:15 – 15:35 | Live Demo / Customer Insights

Real-world application and practical takeaways.

15:35 – 16:00 | AI in B2B Sales

Concrete use cases and measurable business impact.

16:00 – 16:10 | Closing & Next Steps

Including a chance to win a free custom demo.

16:30 – 17:30 | Deep-Dive Sessions (Optional)

Tailored discussions based on your interests. 

From 18:00 | Networking Dinner

Continue the conversation in a relaxed setting. 

WHAT MAKES THIS EVENT DIFFERENT??

👥

Highly curated audience (10–30 participants)

💡

Actionable insights — no generic presentations

🤝

Peer exchange & expert discussions

🎯

Focused on real business impact, not theory

🎁

Exclusive giveaway: Win a custom demo tailored to your business

LOCATIONS

BERLIN

Hosted at the Salesforce Office — right in the heart of the tech ecosystem. 

HAMBURG

A carefully selected venue with a strong focus on tech and professional services companies (TBD). 

SAVE YOUR SPOT

Seats are limited to ensure meaningful discussions and high-quality interactions. 

👉 Register now to secure your place

STAY CONNECTED

Can’t make it or want to continue the conversation?

We’ll share follow-up opportunities including:

🔬

Deep-dive sessions

🎧

Webinars

👤

Individual consultations

ORGANIZED BY

Roles in a Salesforce implementation project

Project teams working on Salesforce implementation, both on the partner and client side, are formed by a number of people with clearly defined responsibilities. Today we present a description of the functions of specialists who make projects run smoothly, and new tools are successfully adopted in the organization.

Project Manager (PM): A Project Manager who is responsible for managing the entire implementation process. He monitors the work schedule, allocates resources, leads project team meetings, and manages communication between all parties involved. A PM is needed on both the implementation partner and client side.

A project manager is the person who manages the implementation project

Salesforce Administrator: the person responsible for managing and configuring Salesforce – usually on the client side. He or she creates user accounts, manages system settings, and adds and modifies fields, reports, and views. As a rule, the Salesforce Administrator gets to know the tool during training provided by a Salesforce partner as part of the implementation.

Salesforce Consultant: a specialist who provides consulting on the Salesforce platform. The person in this position has in-depth knowledge of the platform’s functions, modules and capabilities, and is able to customize the platform to meet the client’s needs and processes. The consultant works with clients, analyzing their business requirements, designing solutions, providing user training, and helping them optimally use Salesforce to achieve their business goals.

Learn about the cost of Salesforce implementation

Salesforce Developer/Architect: a Salesforce specialist who customizes the platform to meet a client’s specific requirements. Creates custom modules, and integrations with existing systems, and performs advanced customizations.

Programmers create tailor-made solutions for client’s needs

Integration Specialist: the person responsible for integrating Salesforce with the company’s existing systems, such as ERP, financial systems, e-commerce, etc. Ensures the smooth flow of data between different applications.

Training and Support Specialists: these individuals are responsible for training users on how to use Salesforce and providing initial support after implementation (Hypercare phase).

End users: the people on the client side who will use the system on a daily basis. They are involved in testing and providing feedback on the interface and usability of the newly implemented tool.

Change Management Specialist: the person responsible for planning, coordinating, and implementing the organization’s change processes to effectively manage and minimize resistance to change. Ensures smooth transitions of the organization, teams, and employees through change processes, such as the implementation of new technologies, business processes, or strategies. If you want to know more about change management and its benefits, we invite you here.

Summary

Contact me – I will provide you with additional information about roles in a Salesforce implementation project and answer your questions!

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